The readings for this week were all about linguistics and the factors that dictate language. Language is a form of communication that humans use to express themselves. Humans have had a history of different forms of communication from visual, vocalizing, and writing. In design, it is all about communicating with other people usually trying to sell an item or product. To sell or communicate an idea you have to express the main message and attract your consumer as well. If you’re unable to get your point across, the design is not effective and can cost you sales. The “Counting Sheep” reading, discusses signs or iconography and the written and verbal language. We have discovered that using icons as a form of language is effective and a fast way to understand. One line I found interesting in the reading was “Non-phonetic signs…do not aim to reproduce the spoken word.” This was interesting to read because the spoken word has its own rules and strategies while the icons draw on imagery from the spoken word. Both readings focused on the theory and philosophy on language as a whole and we can learn from the basics such as using and even manipulating language to personalize it to our generation and needs.