In today’s society, graphic designers carry out a myriad of artistic and professional services, which center on visual communication and presentation. It is a very new design expression technique, which was a spontaneous response to the vast communication requirements of the industrial revolution. As a product of the last hundred years, graphic design was developed in order to market the fruits of mass production to the increasing numbers of consumers. With that technology plays a very important role. According to the reading, Technology  is fundamentally altering our culture but technology wrought radical change in the early 1900s as well. Designers back in the day did not have all the access now but they made sure they were designing in some way, shape or form. 

As more designers are enabled by Technology, they as well have more access and more to do now more than ever. Not only it empowered a new collectivity but redefined universality. I find it very interesting when Armstrong indicates that “technology through which designers today create and communicate has quietly thrust universality back into the foundation of our work” meaning that the design concepts come back around years later a give you a sense of taste of Avante Garde artists like El Lissitzkey, Herbert Baylor and more.

Design is a part of what makes us human, and in a modern industrial economy, it has evolved with the changes in technology and production. Without design, the world would be without creativity. We see it in our everyday lives constantly whether it is watching tv, on your phone, or just at home. It is very much influenced by how we think, how we dress, and what we purchase.