Author: Kami Roberts (Page 2 of 2)

Herbert Bayer wanted art to be simple without anything unnecessary in it. When he was making his typefaces in 1925, he made sure to eliminate anything extra in the letterforms like serifs and capital letters. He also states that “typography is a service art, not a fine art, however pure and elemental the discipline may be.” He is right to an extent typefaces obviously play a huge part in how we receive information. Too many elements in a letterform could result in miscommunication and unreadable text.

László Moholy-Nagy had a different take on the subject. He believed typography helped us perceive the world much more vividly. In his words, “Art” comes into being when expression is at its optimum, i.e., when at its highest intensity it is rooted in biological law, purposeful, unambiguous, pure.”

Walter Gropius however seems to take a similar stance to Bayer, as some of his theory was taken from Bayer’s Bauhaus Designs

To my understanding, it seems like Martinetti wanted to make loud statements of art that rival his competitors or something along those lines. The first part of his manifesto, where it says, “We want to sing the love of danger, the habit of energy and rashness” is a good example of that mentality to me.

Aleksandr Rodchenko seems to take a more analytical approach to things when he says, “We processed the human being. We organize technology.” I think his Constructivism was geared more towards making practical art instead of something that’s flashy.

Language is basically a means of getting your thoughts across to another individual. We use language whenever we say a word, make a sound, make a facial expression, etc. Symbols and icons can be used to express things that we otherwise can’t.

Graphic Communication is a visual that aims to send a message to an audience. A popular example of this is the hieroglyphics in Egypt or the carvings that cavemen left behind.

Language and Design are related because they both aim to get an idea or concept to be understood to other people

According to the authors, it seems that designers are people that try to find solutions to problems no one else has the answers to. In the Armstrong Intro, it states that, “Designers are looking beyond successful business and aesthetic practices to the broader effects of the culture they help create.” I think that the distinguishing feature between fields of design is what methods they use to create their solutions, art, etc. Motion Designers use animation and special effect programs, Photo Editors use photoshop, and so on. It can also vary with its logic. For example some designers use math and science while others use more innovative and abstract thinking. Some designers may even use combinations of multiple design strategies.

Technology plays a large role in the advancement of design. Its made it significantly easier to accomplish many things such as create more elaborate design strategies and share those strategies with an even larger audience. Furthermore, designers have access to more inspiration and information.

As for problems, there are many out there. First and foremost is the competition. Many artists are attempting to get their work out there to show the world on top of that work is stolen and copied from each other all the time. Many people have, however copyrighted/trademarked their work to better protect it.