Herbert Bayer wanted art to be simple without anything unnecessary in it. When he was making his typefaces in 1925, he made sure to eliminate anything extra in the letterforms like serifs and capital letters. He also states that “typography is a service art, not a fine art, however pure and elemental the discipline may be.” He is right to an extent typefaces obviously play a huge part in how we receive information. Too many elements in a letterform could result in miscommunication and unreadable text.

László Moholy-Nagy had a different take on the subject. He believed typography helped us perceive the world much more vividly. In his words, “Art” comes into being when expression is at its optimum, i.e., when at its highest intensity it is rooted in biological law, purposeful, unambiguous, pure.”

Walter Gropius however seems to take a similar stance to Bayer, as some of his theory was taken from Bayer’s Bauhaus Designs