Different people mean different views. But can ideas be what someone should do or could do? Designers can have their own ideas of how someone should design. I think at the time there were design movements had their own way of design and influenced other designers. From the readings of this week, they commonly have views that involves the future.

Imagine if a design is inconceivable to understand. Typography is something that can be creatively used but it still needs to be readable. Jan Tschichold favors functionality in design. To him, design should prioritize clarity than how fancy or beautiful a type looks. For example, in “The New Typography” he said, “This utmost clarity is necessary today because of the manifold claims for our attention made by the extraordinary amount of print.” He is saying that in the future clarity in design (specifically typography) would be desired on print media. This mean getting the attention and understanding of an audience by using more modern typography.

Josef Müller-Brockmann believes that design should implement grids. With a grid system it can give a sense of order to a design. For instance, in “Grid and Design Philosophy”, “Working with the grid system means submitting to laws of universal validity.” Grids requires some mathematic thinking, so it create a “objective” balance that can make sense the grid is followed. It sounds restrictive to mostly use a grid system in a design but then again it can organize disgustable information. He also said, “to rationalize the creative and technical production processes.” At least he is not completely against creativity.

In Karl Gerstner’s point of view of design is to how and what are put together. The elements are there but it’s up to the designer to put them a certain way. In his writing “Designing Programmes” he mentioned, “to pick out determining elements and combine them.” It’s like solving a problem with the existing material a design that is provided to them. Something like color, font, spacing and etc. So, this opens the freedom to find whatever method a designer can think of get an end result. Also, Karl Gerstner would include the use of grids.