In Beatrice Warde’s book “The Crystal Goblet”, the concept of “Type should be invisible” is constantly stressed throughout her writing. In her articles, she talks about a comparison between two goblets, one that is made of solid gold and decorated in gems while the other is transparent, shaped like a wine glass. This is an analogy of typography in which there is type created for stylistic purposes versus type created for practical purposes. She supports this by stating “…the first thing he asked of this particular object was not “How should it look?” but “What must it do?” and to that extent all good typography is modernist.”. She believes that modernist typography should be created to be simple, illegible and effective and should not be heavily focused on stylistic choices but rather something everyone can appreciate and use.

György Kepes ,on the other hand, discusses the importance of meaningful design. Kepes states the following “ Values is …generally, that which renders anything useful. Values are directives for a satisfactory human life”. What he is implying is that art should have values and almost every work has some type of value. Kepes goes onto informing viewers that works should be organized ranging from traditional paintings, to photographs and even poster designs. It is only when an artwork has a type of value is it cherished by the modern world. The last thing Kepes notes is the comparison between visual signs and meaningful organization. Visual signs are effective when they show a tension between the atmosphere, the figure and the correlation between the two, whereas meaningful organization comes from the derived material presented to the audience and is through visual hierarchy.

Both Warde and Kepes present the same ideas that designs should be created with intended purpose. While Warde has a very minimalistic standard regarding to type, Kepes is constantly looking for new ways for designers to constantly use organization for posters, paintings and photos alike. The Crystal Goblet intends to be an allegory for utilitarianism as type should be created to be easily used by the public, for the public. The Language of Vision relays more ideas to ideas and a breakdown of different forms of media and their intended ways of being efficient and effective.