You can’t have design without human civilization and communication. You’ll find design everywhere; in the home you live and the products you buy. Everything we see are designed by an individual designer and it is usually for a client. Since design is so intertwine with society, it can influence society or criticize it. This is done by using visual and textual communication in the design to the audience. A specific way designers communicate is by solving problems. It’s not exclusive to math problems but more of trying to solve theoretical questions in “why” and “how.” Such as how to display the information and how to print is the correct measurements. This is what makes design different from other creative fields.

These theoretical questions wouldn’t come to mind to the client or anyone that doesn’t specialize in the field. To successfully communicate a clear message, it is in a designer’s best interest to concern themselves with these questions. It is designer’s responsibility because it is what they are hired to use their knowledge of design. The client provides a base of what they want, and the designer makes it into fruition through using their skills to present that message. If the final design does not work for the audience/society then it is on the designer for not understanding the culture they are in.

Looking back at history, technology has a big impact on design. From the print and press to a digital computer software. They are always evolving and correspond to society. With the improvement of technology graphic design became less of an art to the public. You would mostly know about the product than who design the labels. Another thing designers should keep in mind is to stay relevant with the culture they are in. If a culture favors a specific style of design, other creative works can run the risk of being sidelined. For example, the Swiss style/international style was the style that took over graphic design in the 1950s-60s. It became the standard for any business because it was designed to be simple and clear for the general public. We can still see elements of this style today on street signs and some business logos.