Week 4

Session 1

Introduction After you’re done with the quiz… play the game Type Connection!

… Upload (homework) Five Families of Type in everyday life

• On the blog, navigate to the glossary page and sift for the individual definitions of the families

• Click on whichever family you have images to contribute to

• Click EditAdd Media 

In the caption of the image: quickly define the characteristics of the family that this image demonstrates or reminds you of (see my example)

Add your name to that caption

• Click Update (i.e. publish it)

1. Five Families of Type | Historical Context 

Our weak visual literacy is working against us when subliminal messages are used in marketing/advertising…

Likewise, knowing the historical context of the Five Families of Type will help you understand the subliminal meaning they carry in our visual culture.

In 5 groups, create a word cloud on the chalkboard with key words you’ve gathered about your assigned type family you’ve researched here , here  and linked below. Please include historical context words to help us relate to the families more holistically. Please consider varying the weight and sizes of the words to indicate importance. ** Have one representative upload a photo of your creation onto the glossary page of that term **

1. Old Style

2. Transitional

3.  Modern

4. Egyptian Slab Serif

5. San Serif


Session 2

1. Principles of Design

The Getty, https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf
The Getty, https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf
The Flagellation of Christ by Piero della Francesca (Galleria Nazionale delle Marche, Urbino)
Piero della Francesca, The Flagellation of Christ, 1455–1460 (Galleria Nazionale delle Marche, Urbino)
Frank Stella, Harran II, 1967
Frank Stella, Harran II, 1967

alignment: an arrangement forming a straight line

contrast: a juxtaposition that accentuates differences

http://www.j6design.com.au/6-principles-of-design/

2. Background demo on making art in InDesign

• shapes • arrange • groups • colors

• guides • transform • copy • center

3. Workshop 

• Type Book | Section 1 | Anatomy and Letterform (due Beginning of next week)

• Type Book | Section 2 | Five Families of Type (due end of next week)