Before starting the design development, research was done about previous logos. From here, search involving colors, or messages, and candidates were done. This really helps to check what kind of message the campaign is working with and what direction they decide to go with. It really is interesting that a new direction or change was the goal but they also chose something that followed tradition, for example the colors used. I like the one they chose but I have to say that I liked the 2nd final option. Maybe it connected with me because of where we are now in terms of social technology.