Blind is an advertising company that has done ads for Microsoft, Starbucks, and other famous companies and have used storyboard for their process. When working on a project they ask very specific questions to their clients and summarize everything so they can understand the key points of the ad. They then start off with post it notes and create quick notes and drawings so they can get the point across and if the idea doesn’t look good it can easily be thrown out because too many people will get attached to an idea and it gets hard to change to a new idea. They use their clients goals, objectives, and creative ideas as a key reference for the team. They then print out the ideas into huge papers and post them along the wall to get a better look. They use a lot of different methods to bring the ideas to life from pencil and paper to 3D programs.