Tag Archives: New York Fasion Week 2015

New York Fashion Week 2015 & Marketing


We are in the midst of New York City Fashion week.  The long awaited events and festivities are taking New York City by storm, as big name designers and couture fashion houses are prepared to show case their collections.

The first step that goes into designing a marketable fashion collection, would be creating a concept, or theme. The second step would be creating the color palette that would best showcase the content and be appealing to the consumer.

A very important component in the fashion industry is Pantone Inc.  The  Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System (PMS), which is a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics.

Several industries such as the fashion, beauty, design sectors incorporate the Pantone color matching system, “Color intelligence System, as well as the color or the year and color of the season.



If you were planning on adding a few fall fashions to your wardrobe, or adding a few design elements to your home, it is no surprise that would be see a color palette that included several of the pantone fall 2015 colors.  These colors are a selection of warm, neutral and cool shades. that have synergy and compliment each other.  It is because of these characteristics that making the PMS system a viable resource across these industries.

Many companies are already showing casing their fall collections that incorporate a wide variety of the selected colors above.


Mac Fall 2015 – Face in a box palette


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Ikea Fall 2015 catalog

So before you reach for that new shirt or decorative pillow to revamp your closet or home, remember that a lot of thought was put into creating these items that ultimately create a premeditated appeal to the consumer.

P.S Just incase you want a head start on Spring 2016, here is what to expect!



PANTONE announced  that the colors, yes colors of the year 2016 will be Rose Quartz and Serenity.



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