Logos/Icons

Jamil Lateef Logotype
Ligature Logo
Logotype sketch process
Logotype Sketch Process
Sketch Process

These were some of my sketches for the initial stages of this project in my Graphic Design II course. I eventually narrowed them down to four of my favorite ones and added color to them in Adobe Illustrator.

Different digital variations for logotype.
Digital Variations

For my final ligature logo, I chose the red & black variation inside of a bounding box. The J and L are intertwined with one another in a way that I think presents very well. I then applied the logo to a physical cube mock up and a few digital mock ups to finalize Project 4.

Cube template and Mock up
Cube Mock Up
Boro 5 Vintage Logo
Boro 5 Vintage Logo
Boro 5 vintage sketches
Sketch Process

These were a series of rough sketches I did for the initial stages of a Logo project in an Advanced Typography class. I narrowed the sketches down to two and eventually settled on the logo pictured with the Roman numeral 5.

Final two logo sketches
Final Sketches
Boro 5 Vintage Sign mock up
Boro 5 signage mock up

Here are a couple mockups I did for the Boro 5 Vintage logo. The one above is on a sign and the other one is on a tote bag. I added an inflated effect along with a stroke to the one below using Illustrator’s 3D & materials tool.

Boro 5 tote mock up
Boro 5 tote mock up
Icon Sketches
Icon Sketches

These were some of my initial thumbnail sketches for an icon project in Graphic Design II. We all had to choose a question from the board and create thumbnails based on that question. The question I chose was, “What do we mean when we say universe?” From there, I drew 96 thumbnails and then digitized 6 of them in Adobe illustrator.

6 variations of icons
6 variations

Below are the final two icons I decided on. One is a representation of a galaxy and the other is depicting a comet in motion somewhere in our universe. For this project, I really had to break the habit of making things busy and complicated. I learned a valuable lesson in design. And that is that less can really be more and it’s ok to simplify things especially if you need said things to communicate effectively and in a universal way.

Final two icons
Final two icons