![Logotype Sketch Process](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Ligature_Sketches2.jpg)
These were some of my sketches for the initial stages of this project in my Graphic Design II course. I eventually narrowed them down to four of my favorite ones and added color to them in Adobe Illustrator.
For my final ligature logo, I chose the red & black variation inside of a bounding box. The J and L are intertwined with one another in a way that I think presents very well. I then applied the logo to a physical cube mock up and a few digital mock ups to finalize Project 4.
![Cube template and Mock up](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2023/12/Cube-1024x598.png)
![Logotype bottle on table mock up](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2023/12/Bottle_Mockup-1024x768.png)
![Logotype tag mockup with](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/JLateef_Tag_Mock-768x1024.png)
![Logotype shopping bag mockup](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Bag_Mock-1024x683.png)
![Logotype bus stop mockup](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Bus_Stop_Mockup.jpg)
![Boro 5 vintage sketches](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Boro_Sketches_Both-1024x675.png)
These were a series of rough sketches I did for the initial stages of a Logo project in an Advanced Typography class. I narrowed the sketches down to two and eventually settled on the logo pictured with the Roman numeral 5.
![Final two logo sketches](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Final_Boro_Sketches-1024x511.png)
![Boro 5 Vintage Sign mock up](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/BoroV_Sign_Mock-1024x695.png)
Here are a couple mockups I did for the Boro 5 Vintage logo. The one above is on a sign and the other one is on a tote bag. I added an inflated effect along with a stroke to the one below using Illustrator’s 3D & materials tool.
![Boro 5 tote mock up](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Boro5_Bag_Mock-831x1024.png)
![Icon Sketches](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2023/12/image-1024x670.png)
These were some of my initial thumbnail sketches for an icon project in Graphic Design II. We all had to choose a question from the board and create thumbnails based on that question. The question I chose was, “What do we mean when we say universe?” From there, I drew 96 thumbnails and then digitized 6 of them in Adobe illustrator.
![6 variations of icons](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/6_Variations-1024x663.jpg)
Below are the final two icons I decided on. One is a representation of a galaxy and the other is depicting a comet in motion somewhere in our universe. For this project, I really had to break the habit of making things busy and complicated. I learned a valuable lesson in design. And that is that less can really be more and it’s ok to simplify things especially if you need said things to communicate effectively and in a universal way.
![Final two icons](https://openlab.citytech.cuny.edu/jlateef-eportfolio/files/2024/01/Final_Icons-e1705689026707-1024x687.jpg)