I’m still in the brainstorming stage, I’ve done some drafting both by hand and on the computer to give me an idea of what I want to do. I’ve researched brochures from other homeless shelters to get a feel for what they are doing. I want to make sure that the design language is cohesive. I want to have a few design concepts before I really decide on which direction I want to go in.

While brainstorming, the very first step is to identify your brochures objectives.  Answering these questions determines the direction of  the brochure design. Who is the target population you are going to distribute your brochure to? What is the function of the brochure? How will it be distributed and what purpose does it serve?

Located at 55 West 110th Street across the street from Central Park. Its really inconspicuous, most people really do not have a clue its there. Because the shelter serves individuals with varing degrees of complexity they require extreme privacy.  While going through this process i had to question the support staff about the do’s and dont’s.

Ultimately, I want my supervisor and the staff to be proud of what I come up with. I don’t want to present them with something that they feel doesn’t fit their message. This will not only be a reflection of Aguila Inc. it will also be a reflection of my workThis brochures purpose is to be informative .

Having two different projects to work on can often be difficult. Working on rebranding the Shelters brochure and letter head is not an easy task. Being the Shelters first intern added another level of pressure. I’ve dealt with pressure juggling school, work and motherhood so this task while daunting isn’t something I can’t handle.

Being able to work from home is a huge plus. It gives me time to brainstorm ideas without distraction. I can focus on the tasks at hand as an intern and still have time to focus on the rebranding. I want to represent the culture of the shelter so that the letterhead and brochure fit them and doesn’t clash with the message of the shelter.

I wanted to start work on the letterhead and brochure as quickly as I could. I am eager to get feedback from my supervisor and the staff. I looked at the documentation that they have now and I want to modernize it and make it more visually inviting.

This semester I will be working with Aguila Inc  which is a shelter for homeless people and families.  I interviewed and shortly afterwards attended an orientation with Aguila Inc on Sat Sept 9th. When I went for my interview I felt nervous and concerned about what the working environment might be.

I normally research a company before an interview and this time I was so busy with my personal life that I hadn’t. However, the interviewer was cool and easygoing. I dressed professionally and was open and honest about my skill sets during the interview.  I’ve worked in customer service for some time now and I figured it’s just about how interact and present yourself.

We spoke about my availability and I was surprised to hear that the job was flexible and that I could work from home. We discussed what I would be  doing while interning. Which is mainly working on rebranding their brochure and letter head.