Technology in Japan is very important since a large part of Japan’s retail environment is e-commerce. The e-commerce in Japan is skyrocketing due to the pandemic and also the fact that the country is small which makes it convenient to ship items. In the Asia Pacific region, its e-commerce market is ranked at #2 (Markets, 2020). Japan has a high internet penetration secured by hi-tech which affects their e-commerce. Contributing to Japan’s e-commerce is having a large range of items in one place on websites where most people shop. The use of technology and social media will help us expand internationally and advertise the products to our target market and attract new customers.
Japan International Retailing
