The retail environment in Japan is one of the best retail environments there is and is described as a “mature quality and luxury-oriented consumer market” (Donnelly, 2018). Some of the stores that are considered key sector stores include high-end specialty stores, apparel specialty stores, and lifestyle & environmental products. During the beginning of the year, most people were only shopping for essential items like toiletries and disinfectants but it is expected for the situation to change by the end of 2020 and the beginning of 2021. It’s expected for people to start shopping for items like apparel, footwear, and accessories which will grow the retail environment. The most significant purchases in Japan are fashion, electronics, and media followed by travel and hotel bookings (Markets, 2020). Some of the purchases that are gaining popularity are car insurance, grocery purchases, and online tickets and entertainment.
Japan International Retailing
