Post 5

I recently have been working on a project they are working on for METLIFE insurance. We are designing what should go on the walls in there rhode island office space and in midtown NYC. The wall I was working on is the one in midtown. They wanted to use slogans METLIFE had throughout its history and design them in a way that is not boring and appealing. The wall was located in a big hall that is used for the workers to go from one side of the building to the other. My boss said a lot of people walk in this space so the design has to be really interesting and different. So first off they told me to go on pinterest and find different images of interesting wall installations. I learned that its not only an image you have to think about but the material we can use. My boss told me to look at laser cut letters, installations, motion sensor lights and anything else that can look “cool”. I automatically assumed it was just going to be a cut out vinyl of my design, but there was so much more to it than that. I would say I was successful in finding dope inspiration ideas, but it was hard for me to visually display it in a way that the client can understand. Also I had to think about the wall being 40 feet wide and 8 feet tall. So I had to be conscious of how I design. It was all difficult to understand to create a “scale” drawing for the wall since you can’t technically create a 40 foot artboard on illustrator.