For the concierge marketing assignment, I chose the American Museum of Natural History. It’s located on the Upper West Side of Manhattan. This museum has been around since 1869 and was created by Albert Smith Bickmore. It’s famous for their exhibitions, scientific collections and insight on the world’s cultures. Also this museum is the largest natural history museum in the world. It contains plants, animals, fossils, minerals, rocks, human remains and cultural artifacts.

Dyehouse, J. (2011). “A Textbook Case Revisited. Visual Rhetoric and Series Patterning in the American Museum of Natural History’s Horse Evolution Displays”. Technical Communication Quarterly, 20(3), 327-346