Overall, to conclude the history of streetwear and the research I had found, streetwear is one of the fastest growing and most powerful stage of the fashion industry. Streetwear is about mixing comfort and practicality with self expression. The global streetwear industry is a multi billion dollar industry and was worth an estimated $309 billion dollars in 2017 with a 185 billion revenue. Streetwear was originally a culture for skaters or surfers but has evolved over generations. Streetwear also has its connection in music with the development of hip pop culture as well. Streetwear started to become very popular right after World War II. With the help of skating and surfing brands such as DC Shoes, Vans, Thrasher Magazine and also with the help of famous music producers such as Pharrell Williams, Kanye West, Lil Wayne that featured Japanese streetwear brands such as A Bathing Ape, and  Comme des Garcons, in their videos, which really helped shape the streetwear culture that itâs known for today. Today, streetwear is fashionable, casual clothing worn by followers of popular culture. The majority of these followers are under 30, that also live in urban areas, and belong to a subculture group such as skateboarders or hip pop music fans. Additionally, the exclusivity factor of limited produced items of shoes, jackets, and t-shirts became the main thing for streetwear hype, making a simple t-shirt with a logo on it go up to thousands. So it wasnât the easiest to get some specific pieces for the original retail price due to resellers. During, my research I was very shocked on how it was a multi billion dollar industry, obviously knowing the streetwear industry is worth a lot but I didnât expect it to be this much. I was also surprised on how it has been around for a few decades and itâs already an multi billion dollar industry. My understanding of streetwear is much different from before because I have learnt a lot of new things about it, such as how it started with skating and surfing. Also, how hip hop influenced the industry as well. Furthermore, on how streetwear has changed and evolved over time. This is significant to learn because streetwear is a very big industry and can be a way one can express themselves based on the attire that theyâre wearing. Lastly, this would be important for younger people to learn about because streetwear is targeted towards the younger audience, skaters or surfers and would most likely be interested in the giant fashion industry called streetwear today.
OpenLab Help
Need help?
The OpenLab team offers a selection of Help materials, Virtual Office Hours, and support via email.
The OpenLab team offers a selection of Help materials, Virtual Office Hours, and support via email.
About
Professor: Carrie Hall
Email: chall@citytech.cuny.edu
Office: Namm 511
Office Hours: Tuesdays 11:45-12:45 or by Appt
Why should I go to office hours?Â
Â
Search This Course
Recent Comments
- Carrie Hall on unit 3 video
- Carrie Hall on Unit #3 final draft
- Briana on In-class, Tuesday Dec 13
- Alex on Homework for 11/15
- Briana on unit 3 proposal
Find Library Materials
Library Information
Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
Acknowledgments
This course is based on the following course(s):
Leave a Reply