Week 8 Assignment

Why Coke’s David Butler Is The Real Thing

On September 16, 2009 Coca-Cola David Butler decided to step it up and be on top of Pepsi. They made a challenge to apply more design principles to their products. The project for Coke is the Ferrari inspired beverage dispenser is the freestyle fountain. This fountain dispenses more than 100 different Coca-Cola variants. Butler, addressed how to satisfy a consumer base that’s been moving away from carbonated sodas, how to lighten the millions of syrup put in sodas, how they could offer more in restaurants, or cafeteria’s and how they could get accurate feedback from customers choices. I do like the idea but, however its going to tough because many people these days decide to not drink soda because of all the bad ingredients in it.

Why Charging Just A Little Can Be Smarter Than Charging Nothing At All

The article “Why Charging Just A Little Can Be Smarter Than Charging Nothing At All” strongly argues about how free products compared to some other products or software that charges a little can be better for business and advertising. The article states that free costs too much consumers that pay $103 a year for newspaper spend much more time reading than for free newspaper according private-equity firm Veronis Suhler Stevenson. There are many advantages of adding a little charge to products because it funds for marketing and support. More funding this way is better for the advertising business. If you look at Google its slowing sales are dropping but, now since they’ve learned their lesson they are moving away from making everything free. When it comes to tech help they require you to pay and if the prices don’t work for Google OS and Andriod they better start charging for some things. In my opinion as much as I hate paying for everything the argument is correct. In my case I just won’t purchase the product but, instead figure out which product I need the most and pay for that.

 Adobe Future Is In The Past

The article in the NY Times “Adobe Future is in the Past” is about the new technology Adobe is coming up for Photoshop where you can design on tablets that support iOS and Android software. For, Adobe the other apps include Adobe Collage where people can make collages right off their phones photo library or by searching the web. Another app is Adobe Creative cloud where you can save you documents to the cloud that can be seen on any devices including smartphones. I m really liking the ideas especially the one of 50 inch screen where you can design digitally on the screen using a digital on screen toolbox. Instead of always using x-acto knives and paint brushes and getting messy this is a clean and a digital way of creating art. Each of these apps in my opinion will be great.