Course Information
Course Number: HSCI 4970
Course Title: Social Marketing in Healthcare Settings
Course Description: The purpose of this course is to examine the fundamentals of social marketing to change individual and organizational behavior in the areas of health promotion, disease prevention, environmental health, health literacy and emergency preparedness. As an integrated part of any healthcare program initiative, social marketing can have an impact on health outcomes, health literacy and social change. Social marketing for healthcare settings can also play a distinctive role in the public discourse about public policy, fair representation, economic inequity and social justice. Students will critically examine case studies of social marketing and communication campaigns to determine effectiveness in health outcomes on targeted populations. During class time, students will use the latest technological tools available to design population-based promotional content and develop critical skills for understanding public health promotion. The course will also take a community-based approach to learning, in which student teams will develop marketing materials for non-profit organizations invited into the class as their clients. Using theoretical frameworks – such as the Stages of Change Model, Health Belief Model, Planned Behavior Theory, and Social Cognitive Theory – to inform the direction of their messaging, student teams will then produce communication plans, message development, message delivery, and post-campaign evaluation tools specifically for these community-based organizations
Accessibility Statement
City Tech is committed to supporting the educational goals of enrolled students with disabilities in the areas of enrollment, academic advisement, tutoring, assistive technologies, and testing accommodations. If you have or think you may have a disability, you may be eligible for reasonable accommodations or academic adjustments as provided under applicable federal, state and city laws. You may also request services for temporary conditions or medical issues under certain circumstances. If you have questions about your eligibility or would like to seek accommodation services or academic adjustments, you can leave a voicemail at 718-260-5143, send an email to: Accessibility@citytech.cuny.edu, or visit the Center for Student Accessibility’s website.
Academic Integrity Policy
Students and all others who work with information, ideas, texts, images, music, inventions and other intellectual property owe their audience and sources accuracy and honesty in using, crediting and citation of sources. As a community of intellectual and professional workers, the college recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and is punishable by penalties, including failing grades, suspension and expulsion. More information about the College’s policy on Academic Integrity may be found in the College Catalog.
City Tech Diversity & Inclusive Education Statement
This course welcomes students from all backgrounds, experiences and perspectives. In accordance with the City Tech and CUNY missions, this course intends to provide an atmosphere of inclusion, respect, and the mutual appreciation of differences so that together we can create an environment in which all students can flourish. It is the instructor’s goal to provide materials and activities that are welcoming and accommodating of diversity in all of its forms, including race, gender identity and presentation, ethnicity, national origin, religion, cultural identity, socioeconomic background, sexuality and sexual orientation, ability, neurodivergence, age, and etc. Your instructor is committed to equity and actively seeks ways to challenge institutional racism, sexism, ableism and other forms of prejudice. Your input is encouraged and appreciated. If a dynamic that you observe or experience in the course concerns you, you may respectfully inform your instructor without fear of how your concerns will affect your grade. Let your instructor know how to improve the effectiveness of the course for you personally, or for other students or student groups. We acknowledge that NYCCT is located on the traditional homelands of the Canarsie and Lenape peoples.
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