Wine and Beverage Management, Goodlad, Spring 2013

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  • #16709

    Prof. Karen Goodlad
    Participant

    Pessac Leognan, my slide had it miss spelled

    #16710

    Prof. Karen Goodlad
    Participant

    When reading the beverage media think of yourself as the consumer. Would you want to pay the lowest possible price for the money that you have or do you want to pay the highest price?

    I would assume everyone would want to pay the lowest price possible. Therefore, use the discounted price for all the cases purchased. Use your understanding of consumer economics to make the decisions.

    In addition calculating price, make sure to know the components of the page (distributor, producer, grape variety, bottle size).

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