COMD3501 D236 IDENTITY DESIGN SP2020

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COMD3501 D236 IDENTITY DESIGN SP2020
This Course is OPEN.
Professor(s)
Department
Communication Design
Course Code
Semester / Year
Spring 2020
Course Description

In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.

Recent Posts

WUK Menu (Flat Design) | Bryanna Andrew

https://drive.google.com/file/d/1Rb_iSk7V77gVLtVLLfD7DOKagCRPYeeF/view?usp=sharing See MoreWUK Menu (Flat Design) | Bryanna Andrew

Web Splash Page | Bryanna Andrew

https://drive.google.com/file/d/1PWKnTGjgh8UJWJ_xBHY8HLSmE_eOzhEO/view?usp=sharing See MoreWeb Splash Page | Bryanna Andrew

Magazine Spread | Bryanna Andrew

https://drive.google.com/drive/folders/17saQ1j8wtuqjG1mmC8cK7k-llrR-xt3v?usp=sharing See MoreMagazine Spread | Bryanna Andrew

Recent Comments

A brave approach with attitude and spirit even if, as we discussed, the attitude is off the mark. See More

The blue is a very specific and lovely color, but the red flower sinks into it. The logo in it's […] See More

The overall look is appetizing. Being that your logo is quite delicate, the choice of a bold […] See More

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