COMD3501 D236 IDENTITY DESIGN SP2020

active 4 years, 5 months ago
COMD3501 D236 IDENTITY DESIGN SP2020
This Course is OPEN.
Professor(s)
Eva Machauf
Department
Communication Design
Course Code
Semester / Year
Spring 2020
Course Description

In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.

Acknowledgements

This course was created by: Eva Machauf

This course has been cloned or re-cloned 3 times; view clone(s).

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Recent Comments

Comment on "Lebinican 2_Communication Package"

The blue is a very specific and lovely color, but the red flower sinks into it. The logo in it's […] See MoreComment on "Lebinican 2_Communication Package"

Comment on "Lebinican 2_Websplash page"

The overall look is appetizing. Being that your logo is quite delicate, the choice of a bold […] See MoreComment on "Lebinican 2_Websplash page"

Comment on "Lebinican 2_ Signage"

The logo pops well on the lovely blue background, with the exception of the flower. The square […] See MoreComment on "Lebinican 2_ Signage"

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