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Communications Design Theory Spring 2020 COMD3504-E232

Communications Design Theory Spring 2020 COMD3504-E232

Course Description This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present. In this context, “theory” doesn’t mean “a hypothesis to be tested” (as in the sciences), but rather points to a set of working beliefs about how the world—or in this case, visual communication—works. Some aspects of certain visual communication theories are based on observable “facts,” but the way these facts are woven together says more about how we construct meaning than it does about empirical answers to factual questions. So why does a design professional—typically an eminently practical, hands-on person working toward a specific end for the benefit of a specific client—want or need to engage with visual communication theories? First, “doing theory” promotes a sophisticated level of reflection about design work—far beyond the touchstones of “did they like it?” and “did it serve its purpose?” Second, it encourages designers to think holistically about the contexts for their work—beyond the immediate job at hand to the larger contexts of the social, the cultural, and the historical. And finally, it recognizes the obvious: today, graphic design shapes our visual world and puts each person at the nexus of thousands of messages each day. In this course, we, as senders and receivers of such messages, will attempt to make sense of all this through our verbal discussions in class, our blog postings, and our research poster design and presentations. We will be looking at two types of theories: generative theories, that explain the “how” of visual communication; and critical/sociocultural theories that explain the “what, where, and when” of design, or the historical, cultural and social contexts. By developing the ability to look at design through these different lenses, professional designers can enhance the quality of their decision-making and have a better grasp on the multiple contexts and frameworks for clients and audiences. We can better understand and evaluate the many issues about local usability and usefulness within broader contexts of ethics, aesthetics, professional and social responsibility.



In this course students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week. In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book. Slide lectures, assigned readings, videos and class critiques will augment the design process.

COMD3521 Motion Graphics 1 Spring 2019

COMD3521 Motion Graphics 1 Spring 2019

Introduction to the theory and principles of motion graphics. The course will explore the role of motion graphics in dynamic digital media for video, television, the internet, DVD interface design, video game design and interactive interface design. Integration of graphics, color, typography, photography, and sound. Case studies of contemporary designers will be an integral goal part of lectures and laboratory exercises. Working individually or in teams, students will research, write, design, storyboard and produce motion graphics for lm titles, promotional videos, advertising and television graphics using software such as Pho- toshop, Illustrator, AfterEffects or Adobe Premiere Pro. 2 cl hrs, 2 lab hrs, 3 crs

Graphic Design 2  COMD 1200 D150 Prof. Childers

Graphic Design 2 COMD 1200 D150 Prof. Childers

This course explores creative visual thinking and its importance to communication design. Students will experiment with image-making techniques and learn to use graphic elements to communicate concepts and ideas.

COMD2330-D362 – Digital Photography – Spring 2018

COMD2330-D362 – Digital Photography – Spring 2018

This course will explore the foundational concepts of light and exposure in photography. Students will develop visual literacy as well as framing and compositional skills. Students will become acquainted with a wide range of contemporary photographers and gain an understanding of how photographic style transforms subject matter into meaning. Using professional lighting equipment and cameras, the student will gain hands-on experience capturing digital images in the studio as well as on location. Students will also learn professional methods and software to manage, process and print digital images.

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