COMD 3501 OL26 IDENTITY DESIGN FA2020

active 3 years, 11 months ago
COMD 3501 OL26 IDENTITY DESIGN FA2020
This Course is OPEN.
Professor(s)
Eva Machauf
Department
Communication Design
Course Code
COMD3501
Semester / Year
Fall 2020
Course Description

Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process.
The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.

Acknowledgements

This course was created by: Eva Machauf

View the course(s) that this course is based on. This course has been cloned or re-cloned 1 time; view clone(s).

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Recent Comments

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The address and directions are too prominent. They should be at the bottom. If you can raise the […] See MoreComment on "Snug Harbor Final Ads"

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This is a better format however there needs to be more hierarchy. Everything on the page is made […] See MoreComment on "MOG final ad campaign"

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The concept is terrific, the visual execution has impact and balanceThe Heizer is the most […] See MoreComment on "Dia Beacon Ad Campaign"

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