COMD 2400 SPRING 2024
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.
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TYPE DIRECTORS CLUB 2024 SCHOLARSHIP OPPORTUNITIES
Application requirements here Eizhinx Scholarship - $5,000, provided by Google Native […] See MoreTYPE DIRECTORS CLUB 2024 SCHOLARSHIP OPPORTUNITIES
Reading Chapters 5, 6, and 7 of "Hey, Whipple, Squeeze This!" 6th Edition
Book Title: "Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Ads"Author: Luke […] See MoreReading Chapters 5, 6, and 7 of "Hey, Whipple, Squeeze This!" 6th Edition
Final Assignment: Team Integrated Campaign
Overview: In this assignment, students will work in teams to develop a comprehensive integrated […] See MoreFinal Assignment: Team Integrated Campaign
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Comment on "Reading Chapters 5, 6, and 7 of “Hey, Whipple, Squeeze This!” 6th Edition"
Chapter 51.What are the key considerations advertisers must take into account when […] See MoreComment on "Reading Chapters 5, 6, and 7 of “Hey, Whipple, Squeeze This!” 6th Edition"
My dropbox is full(?) so here's a link to my presentation! […] See MoreComment on "Assignment 1 (Part F) Turning your Print ad into a Integrated Advertising Campaign + Presentation"
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