Brooklyn Legar!
I went to an alternative which is a beer brewery. It is called Brooklyn Brewery and located at 79 N 11th St, Brooklyn, NY 11249. It was an interesting trip, not that I learned beer production but also the history of it and how they market them self in the hospitality industry. I went to the brewery a little bit early just to got some beer and I found that flavor and the aroma was a little different than the other brand, it has is own style I guess is a symbol of Brooklyn in a way.
I bought a 12oz of Brooklyn Legar before the tour
Beer Tank
The pipe that provide water for the brew.
The middle machine is where they use for pressing.
Bottling line machine that can bottle up to 7000 per hour.
Bottling machine.
It shows that its bottle.
like in wine class I tried and making notes in my head. I found out that it tasted a little different from the other brands it gives a refreshing feeling. The style of this beer is an American Amber lager and it uses crystal malt and cascade hops. In my opinion, this beer would go with pizza or fried chicken.
Steven Hindy is the owner and founder of this brand, he never thought that one day he would become this big. He was a news reporter stayed in the Middle East and learned homebrew over there. He came back to the USA in 1994 and decided he wants to do something different. He started the business with Thom which he never thought this can be a big success. When both of them decided to work together they found Milton Glaser to design their logo that’s how the Brooklyn brewery logo came from.
In 1996 when the brewery started to brew at Brooklyn. The personnel told us there are four basic ingredients to make beers which is Grains + Hop s + Water + yeast=Beer. First they have to crack all the grain, in Brooklyn brewery their grains are came already cracked and sealed, this process will help isolate the enzymes, then they need hot water and grain mash together, the enzymes in the grains will react to the hot water and creates sugar, after that they will add hops to balance the bitterness and creates the flavor of beers, lastly when they add yeast to ferment they will become beer. It was interesting that although the facility is small they have their own assembly line to in the other room. He mentioned that when they first purchase the machine it is only 2 in the world. They can bottle up to 7000 bottles an hour. In terms of marketing, their beer sells in 27 states and 34 countries internality.
I think the personnel was off topics a little. We had like 30 minutes of the tour, he spends about 28 minutes on the story of the founder and how the company becomes this big. I felt like it would be better if he explains more how beers works and the different style of their beer. What makes it so different than other company. Also, I didn’t get a chance to understand how a lot of their machine works because he was making a lot of jokes and wasn’t very into it. But overall, I really liked the taste of their beer.
