A Trip Through History to Brooklyn Brewery

Throughout this semester I have acquired a lot of knowledge about wine that I did not have before, so for the beverage production assignment I wanted to take advantage of the alternative assignments and go to a brewery. On November 11th, I visited Brooklyn Brewery and attended a tour of the facility. During the tour, I learned a lot about the history of the business and how they make their product.

The first topic covered during the tour was the four ingredients in beer. Beer is about 90-95% water and the rest is made of grains, yeast, and hops.  It is believed that the vitamins and minerals in New York’s water are big factors in what makes their beer distinct. As for the grain, they mostly use malted barley for the beer. During the tour, we saw, touched and smelt two different kinds of malted barley, a pale ale malt and a chocolate malt. Each one smelt distinctly different which provides different qualities to the beer. There hops are grown from all over the U.S and depending on the type of flavor beer they are making, hops are acquired from different places. Currently, most of their hops come from Washington because of their seasonal beers currently on the menu.

Beer Tanks

When learning about the process and brewing practices used to make their beer, I learned there is a lot of science that goes into the process. The process starts by putting the grains in water for 48 hours. This is done to start extracting the sugars from the grain, which will eventually be eaten by the yeast to create carbon dioxide. After 48 hours, they remove the grain, dry it, and roast it to a specific color that will determine the type of beer they are making. Next, the dry grains are reintroduced to hot water in one of their automated machines to create the “mash”, which according to the tour guide, is a sticky paste. After the mash is formed, it is sent to another machine that separates the sugar liquid from the grain becoming unfermented beer, or wort. The final step before fermentation is adding their hops to the unfermented beer in a brew kettle. The hops are what gives the beer its spicy flavor and helps preserve the final product. For Brooklyn Brewery, hops only stay in the mix for a maximum of 90 minutes. After 90 minutes, the hops are separated from the beer. It is at this stage that there brew master, Jared Oliver, decides if it will be an ale or a lager. Lagers ferment longer and in colder temperatures while ales are the opposite. After fermentation, the product is finished and ready to be bottled.

One of the bottling lines in the facility

As for bottling, there were a few practices and techniques I thought were interesting. When the beer is ready to be put in a keg, they force carbonate the liquid to speed the process along. Another interesting technique used is adding a small amount of hot water to their 12 oz. bottles to push out the oxygen in the bottle. According to the tour guide, this prevents it from oxidizing and going stale, which increases the quality and shelf life of their product. This is a technique only used for their 12 oz. bottles because oxidation isn’t a concern in the bigger bottles. There bigger bottles will continue to ferment. More sugar and yeast is added, then it is corked like a bottle of wine and left to ferment. This process gives the beer a completely different flavor from the same beer put into 12 oz. bottles.

For Brooklyn Brewery, it is not just how the beer is made that makes it special, but how the company got started. Owners Steve Hindy and Tom Potter started Brooklyn Brewery in 1988. Hindy learned to make craft beer from his journalism travels in the Middle East. After leaving the Middle East and bringing his family back to Brooklyn, he continued to make craft beer in his apartment where he met his business partner Tom Potter, a bank investor who lived downstairs. From that friendship and general appreciation of beer, Brooklyn Brewery was born. Together Hindy and Potter brought craft beer back to Brooklyn and, not even 30 years later it is has become the world’s number one craft beer exporter in the United States. It is also the 11th largest craft brewery in the U.S and has the world’s most recognizable craft beer logo, created by Milton Glasser.

After the tour, I walked around the tasting room which was a lot like the tour, loud yet relaxed. After waiting on line, I spoke to one of the attendants behind the counter. They were very knowledgeable and explained the items on the menu more. Considering my knowledge on beer is limited, I did not know what IPA was or what the beers on the menu tasted like. I was told IPA is a beer style that has a “hoppy flavor”. I only

Tasting Room Menu

understood what he meant because I smelt hops on the tour. Even though I did not buy anything the attendant still answered my questions and took the time to describe the different beers to me. I was surprised they were so willing to help considering the line was getting very long behind me.

Overall, this experience opened my mind up to different types of fermented beverages aside from wine and taught be a lot about the product. I am glad I got to learn more about beer and can now appreciate the beverage a little more.

 

New Zealand Marlborough- Sauvignon Blanc by Jessica, Mirza, and Nex

Learn about the wine and pick a menu item

  • Pungent crisp wine with crisp passionfruit and tropical fruit flavors
  • Highly acidic wine
  • Has a zing
  • Food pairing: Grilled Branzino
    • Pairs well with tomato based dishes with a lot of acidity
    • The frsh crispness of the wine also goes well with the white fish

6factors that affect wine plus an interesting fact

  1. Grape variety
    1. Sauvignon Blanc
  2. Viticulture
  3. Soil
    1. Glacial, free draining soil
  4. Physical location
    1. Marlborough
    2. Top of the south island
    3. North east tip of the south island
  5. Climate
    1. Maritime
    2. Lots of sunshine sunisest region in new zealand
    3. Warm and dry in the summer 68-78 during the day
    4. 2,400 hours of sunshine a year (6.5 hours a day)
    5. Winter has frost in the beginning 50-59 degrees
  6. Vinifaction
  7. Interesting fact
    1. Largest wine producing region in New Zealand
    2. First to see the sunrise in the world

Taste, smell

Taste- passionfruit and gooseberry with lemon grass

Michael Town Wines and Spirits

For my retail wine store analysis, I went to Michael Town Wines and Spirits on Clark Street in Brooklyn. The shop was only a ten-minute walk from school so, I stopped by around 11:30 on Thursday morning and asked to speak to a manager. The manager I spoke to was Buck. He has been the manager of Michael’s for four years which allowed him to answer many of my questions about the business. He said this is a very neighborhood oriented shop so, most of his customers are neighborhood regulars. Most of his customers are upper middle-class families. His clientele are big fans of chilled white wines such as New Zeeland Sauvignon Blancs, Italian Pinot Grigos, and California Chardonnays. Although these are still the biggest sellers, because of gentrification the neighborhood is starting to change. More dual income families are starting to move in with more adventurous palettes and are not drawn to the typical wines his regulars are.

Shelf Talker Simi from Alexander Valley in Sonoma County, California. Buck keeps a healthy supply of this wine on stock because the grapes used come from his families vineyard in California. The old vines help make a deep complex wine.

After discussing the wine shop and its customers I was interested in asking how he got into the wine business. Buck grew up around wine because he lived in California on a vineyard his family owned. He  mainly grew Cabernet Sauvignon on his vineyard to sell  to Alexander Valley in Sonoma County. To this day Buck keeps these bottles of wine in his shop. He feels it is an easy wine to sell to consumers because he personally knows about it and it is cheap. He said it has a black current fruit flavor with influence of the barrel. The vines are very old, from before prohibition, making the flavor of the wine very deep and concentrated.

Before concluding my interview with Buck, he took me around the shop and pointed out a couple of stand outs he keeps on the shelves. Buck introduced me to a really interesting

Schramsberg is a California Sparkling wine made using the traditional method.

sparkling wine made in California. This was a wine he grew up on and loved very much. The sparkling wine was called Schramsberg and was made using the traditional method. Next, he brought me to the French wines and showed me a wine by one of his favorite producers, Kermit Lynch. It is a rich and intense red wine

Bucks favorite producer Kermit Lynchs Pic Saint Loup. This is a really deep flavorful red wine from France.

made in Pic Saint Loup in France. Finally, I asked to be shown a region that is not well known for making wine. Buck showed me a small section of wines he had from South Africa. Both red and white wines are made in South Africa, but I was shown the Secateurs white. What was interesting about this wine was that it is made using reusable glass and reusable paper. All South African wines are made keeping sustainability in mind. I was given so much information about this wine that I ended up purchasing it before I left.

Secateurs is a South African white wine made from Chenin Blanc grapes.

I am really glad I got to speak to Buck about his job and experiences in the wine industry. I feel like I learned a lot and was able to use the knowledge from class in my conversation. Before leaving Buck left me with one last piece of advice, keep tasting and expanding my palette.