For my retail wine analysis I visited Cappy’s Warehouse Wines and Sprits located in Lynbrook, NY. I am very familiar with Cappy’s because I shop there often when buying alcohol in bulk for parties or events. Although I’ve been there multiple times I’ve never ventured over to the wine section of the store, which basically makes up 80% of the store. When I called to see about making an appointment to talk to a manager about my project, I was told that I can come in on October 14 on a Saturday morning.

This photo shows the view of the store. It gives warehouse vibes.

When I arrived at 11 the parking lot was chaotic and the store was packed. As far as the set up of Cappy’s it looks very much like a warehouse. When you first walk in they have grocery carts and trolleys for people buying large amounts. I was immediately greeted and pointed to the direction of the manager Dawn. She showed me around the store. The isles were separated by Countries/ Regions and then within each isle the wines were separated by the type of wine. While Dawn and I were discussing some of my interview questions she had to step away to help other shoppers. She introduced  me to one of the employees Marissa. Marissa asked me what type of wine did I like and I told her that that I liked sweet desert wines. She directed me to the in store tasting and told me that the they had wine of the week every week .She insured me that I would love the wine that they featured. The wine was called Bartenura Moscato from Italy. She was right I loved it and brought two bottles. Each bottle cost only 10.99. The wine had a sweet refreshing taste with hints of pear and melon.

This photo shows how the the wines are separated by region.

There also this cool thing called instant wine cooler. It looked like a water fountain. It chills wines 25 times faster than refrigerators. If you leave the bottle in for 3 minutes and it get cool, 5 minutes it gets cold and for 7 minutes it gets ice- cold.

Wine well get wines cool while you continue to shop.

By the end of the tour I had picked up some other goodies and the cashier told me about Cappy’s loyalty program. I signed up and saved 10% on the  spot. Every time I come in after points will be added to my account. Once I got 5,000 points I would receive $5 back to use in the store. Overall I had a pleasant time visiting Cappy’s Warehouse Wines and Sprits. The employees were knowledgeable, friendly and very helpful.

Country: Italy
Region: Lombardy
Grape Variety: Muscat Blanc
Vintage: 2015