On October 11, I went to height chateau located on 123 Atlantic Ave, for my Retail Wine store analysis. I called in and talked to Amanda to see if when I can come in for a short talk and she responded with anytime I am available, really nice, I thought most people would have an annoy tone in their voice when someone ask if they can just go to the shop just to talk, that is customer service right there. When I did arrive, I first went around the store looking at the shelves of wine, the regions they sell wines from and the price of the wines and the interior of the shop was fitting. I met David who started working there last year June and he called the manager Alex to help me with my question and give me some information about the store.

Shelf Talker wine of Limited Quantity left, making sure that they sell and that the customers knows when they walk into the store.

Quite the variety of wine they have, Argentina, Italy, France, South Africa, Austria, Spain, New Zealand, etc. I also ask if they had any problem with customers time from time and David told me about shoplifters that comes by for the wine even thought they get caught shoplifting. Then there was one customer who keeps buying a Cote de Rhone wine made with Syrah grapes but hats Syrah and complains that the wine have Syrah but keeps buying it because he likes it, very odd. Most of the expensive wine they have are kept in their cellar which is set to 55 degree Fahrenheit as safekeeping them from the shoplifters. Alex and David told me about discounts for buying a case of wines which consist of 12 bottles, the more u buy the higher the discounts, buying 1 case give the customers 17% discount on the price and buying more would give a higher discount.

Wine from France Gewurztraminer from Alsace and Riesling from Alsace

I ask Alex which wine had the most value and he answer me with Malbec and Sauvignon Blanc would be with most value, but all the wine in the store had great value, and its about the customers preference, what they want at certain times. Unfortunately Alex got busy with another business and David took over for the rest of the tour, He mention that their is a tasting every Thursday and Saturday and I should come by if I have time to taste some of the wines, the wines they offer to taste are different every week. One of the other customer noticed me taking notes and ask was I doing a report and I answer just doing my college project about a wine shop and he said this is the right place. In general, the staff were all friendly, they were all very knowledgeable, and the customer service they provided to other customers were top notch.

Sparkling wine

A region we didn’t learn I chose was from Japan, Sake, which I did not know that they were considered wines actually