Name: Guangyu Chen
Subject: Communication design
Professor: Tgoetz
Date :5/9/2015
Field Trip
I like this simple design made by Paul Rand, he used the simple modern fonts “I know a lot of things” to play with it, the type weights is kind like bold, with the sentence case. I also focus more on the square, goes down from the top; the color was red, green, and blue. We can imagine this is the color use on the monitor devices. Furthermore, I like the green color that is connected to the birds color. I know this design is very simple, but I really like his concepts of in this design.
In this picture, I really like the folder of the “IMB”, I really like the way he repeated the word of IBM, and setted a really good Margin. Also, I like arrangement of IBM, the spacing between each row of letters assigned well. Moreover, there is totally containing four of colors, pink, white, blue, and green. The combination of these colors are really attracts my eye.
