Name: Guangyu Chen
Date: 02/18/2015
Class: Graphic Communication
Professor: Tanya Goetz
Logo Research of Pepsi
Pepsi is a carbonated beverage soda which is made by a company of United States. This is a big competitor for Coke. Pepsi was made by Bradham in 1890; he is living in the northern California.
The brand of the Pepsi was officially registered on June, 1903. In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When Bradham’s business got established and people started enjoying his drink, he decided to change the Pepsi logo into a more customized version of the previous logo script.
Pepsi keeps successes for 17 years. However, soon, because of Bradham’s a mistake, he failed his business.
In the year of 1931, Pepsi was acquired by Chairman Charles. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word “Cola” was dropped from the logo, making it just “Pepsi”. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo today.  
