This project is a promotion for NYCgo.com. The final solution I made was this 1920×1080 poster. My goal was to show the audience several landmarks of New York City, because they are already well known and key places that represent New York in the mind of visitors. At the same time, I used pink as the basic color and added fluorescent colors to match, in order to give the audience a sense of neon lights. Since the nightlife in New York is very colorful, I wanted to highlight this feature in the poster to remind the viewers.
Workflow:
Research:
First, I researched the site. Find some posters they’ve used in the past, as well as campaigns, social media software, and some related information.
Mind Map:
Idea Sketches:
First Version Layout:
