In this project, I learn how to create ligatures. A ligature is a combination of two or more letters that are joined to form a single glyph. I created a two-letter ligature using my EM initials. This ligature reflects who I am and serves as my logo.
- Sketches
The first phase consists of research and sketches. I developed 27 black and white ligatures. My ligature design represents me as a brand, so I consider brand personality, colors, contrast minimalist, honest, experimental, etc.).
- Digital variations
In this phase, I used Adobe Illustrator to develop my ligature in four different and unique ways. Experiment with typefaces, font sizes, composition, etc. on 6×8″ artboards. My designs worked in black & white and color.
- Final ligature
I Picked my favorite ligature design and I created the final versions.
- Mockups
I created three product mockups on adobe dimensions for my ligature and one must feature my full name.
Branding :
I developed my ligature logo as my brand and I created some patterns for packaging examples and a business card.
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.10.03-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.10.22-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.10.31-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.10.45-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.11.12-PM.png)
Final Version EM- Erika Maza
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2023/10/final-ligature-768x1024.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.11.38-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.11.49-PM.png)
Branding EM.
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.17.51-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.18.02-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.18.14-PM.png)
![](https://openlab.citytech.cuny.edu/emaza-eportfolio22/files/2024/01/Screen-Shot-2024-01-12-at-5.18.28-PM.png)