During class today, we will transform your think piece essay podcast scripts into your YouTube video scripts and develop your video shoot/editing storyboards. When you have completed your script changes, copy-and-paste a copy of it into a comment made to this blog entry. Save your storyboard as a PDF for submission later.
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To: Jason W. Ellis
From: Ashley A. Dunlap
Date: March 24th, 2016
Subject: Project 4 Details
Script begins here
[FADE IN]
(fade in to images of Emmaatan shot, Teen Vogue shot, and Fashion Bomb Daily shot.)
[FADE OUT]
[FADE IN]
ASHLEY
Am I the only one thatâs pissed right now?
(Smiles sarcasticly)
Let me not be rude. Hello hello hello to everyone watching. My name is Ashley and this will be my first YouTube video. There has been so much talk about cultural appropriation in the past few months and I am very ready to join the debate. In recent months, the African American community has been outraged by the many ways their culture and history have been shamed and mimicked in mainstream media. From Rachel Dolezalâs portrayal of âBlacknessâ, the creation of bantu knots being credited to Marc Jacobs as âtwisted mini bunsâ, cornrows going from unprofessional to edgy, and the twist out being coined as a ârope trickâ, many are taking to social media to express their absolute disgust at the colonization or appropriation of Black culture.
ASHLEY
(laughs) Iâm trying so hard to not laugh. I canât believe this.Appropriation, as defined by teen actress Amandla Stenberg [QUOTE] occurs when a style leads to racist generalizations or stereotypes where it originated but is deemed as high fashion, cool or funny when the privileged take it for themselves. Appropriation occurs when the appropriator is not aware of the deep significance of the culture they are partaking in.[END QUOTE]
There is a fine line between appropriating and appreciating Black culture and that line is crossed and often ignored.
So Iâm going to address the question that everyone is asking and thatâs
Why the Uproar?
To many this may seem like a trivial but to those that are on the receiving end of appropriation, this is disrespectful. A common claim is that appropriation pushes the unspoken feeling that as African Americans, the things that are a part of our culture are more acceptable when used by others.
When Allure magazine offered advice on how to achieve a [QUOTE] loose Afro [END QUOTE], it was not received well when two years before a 12-year-old Florida student faced expulsion for what was described as [QUOTE] distracting[END QUOTE] hair. Why is it that what is natural to a group of people is penalized but acceptable when replicated?
On February 16, 2016, Teen Vogue posted an article to their site that eloquently summarized the basis of this issue on a platform that is widely respected.
[QUOTE] Which brings us back to Jennerâs ponytail. Folks arenât upset about the style itself, but rather Jennerâs use of Yaki, a type of synthetic hair used almost exclusively by black girls all over the globe for braiding, and her continual reliance on black style and culture without the burden (and responsibility) of actually being black. [END QUOTE],
To say there is an issue to cultural appropriation is to say that there is an end to cultural fusion. The community is not asking to have ownership over the many things that make them who they are. All that is being requested is the ability to have the pieces of their lifestyle appreciated. Iâll end with the words of Stenberg because they summarize the situation perfectly,
[INSERT AMANDLA STENBERG CLIP]
To: Jason W. Ellis
From: George Gordon
Date: March 24th, 2016
Subject: YouTube Video Script
[Fade into image of YouTubeâs home page. Music will play until the first fade out]
GEORGE
YouTube does not help its content creators, the people who made the site what it is today.
[Transition into new image]
[Pan over the new images (Content ID related or image of a strike)
ADD IMAGES THAT POP UP BASED ON WORDING]
GEORGE
Content ID is an automated system that searches for copyrighted material that has been submitted by rights holders and issues copyright strikes against channels. However, YouTube does not verify any of these copyright strikes. YouTube simply gives channels strikes with no information or any notification.
GEORGE
Content ID has been causing issues for content creators on YouTube since its implementation, mostly in regards to fair use violations.
[Transition into image of the EFF article.]
[Pan over the EFF article and highlight the quote]
In an article for Electronic Frontier Foundation, Amul Kalia said âThe problems with Content ID have always been in the news over the years, but lately have become more common, even comically so.â
[Fade out]
[HEADING of Un-fair Use could be appropriated as an image displayed]
[Fade into screenshots of creators who have been taken down and given these unfair strikes, ending with and running concurrently with audio of the NC and IHE channels. New music begins until next fade out.]
GEORGE
Many creators are having their videos taken down and losing their monetization, which many of these creators rely on, because of copyright strikes.
The Content ID system is there to defend YouTube against lawsuits, but at the expense of content creators, as it affects them on a large scale.
Most of these strikes are regarding fair use violations, even in situations when the channel is in the right.
A few examples of these are the Nostalgia Criticâs and I Hate Everythingâs channels who were given strikes for using footage of movies they were reviewing.
[Transition into image of fair use article, panning into and highlighting the quote.]
GEORGE
According to Stanford University, âMost fair use analysis falls into two categories: (1) commentary and criticism, or (2) parody.â
[Transition to next image]
[Display various images relating to fair use]
Then, by definition the videos by these channels fall under fair use. However, YouTube allows these videos to be taken down regardless and those who make the claims will suffer no penalty for false claims. The channel, however, will still lose its privileges.
[Fade out]
[HEADING of YouTube Support? Ha! could be appropriated as an image displayed.]
[Fade into images of the support system on YouTube, adding images of the YouTuberâs videos mentioned, and images of the counterclaim system or deleted channel messages. New music begins until next fade out.]
GEORGE
Now, this wouldnât be an issue if YouTube offered better support that what it currently does.
Various channels, such as Your Movie Sucks, and A Dose of Buckley, have made videos on this situation regarding fair use and explaining in detail about the process they go through.
See, YouTube has a three strikes clause, if a channel has three videos taken down the channel is deleted, regardless of the legitimacy of the claim.
If a channel does have a strike, the only help they receive are automated emails and no other means of contacting YouTube; there is no human interaction of any kind.
Creators can however, issue a counter claim, but must do it in 250 characters or less and attach their contact information in case the rights holder decides to sue them. On top of this, channels can only counter three claims at a time, even if they have over three videos with claims.
To make matters worse, if they decide to counter three claims at a time and they all come back with a takedown, the channel will be deleted. There is no chance at preventing this, so, channels have come up with a workaround. They will only counter two videos at time to avoid this worst case scenario. All the while, any videos with a claim cannot be monetized and other limitations are placed on the channel.
[Transition into next image]
[Image of the 2013 Kotaku article panning and highlighting onto the quote]
GEORGE
In 2013, YouTube issued a statement, which people assumed would be notification of them doing something to rectify the Content ID issue, instead YouTube defended the program and that was all.
If anything, YouTube has only allowed for this system to be abused by rights holders.
As a response to YouTubeâs statement made that year, in an article for Kotaku.com, Stephen Totillo said âYou wonât see an apology here. You wonât see a change in policy. Youâll see support for the Content ID system thatâs been more broadly unleashed on the reviews, features, Letâs Plays and other video pieces created by YouTubers and watched by millions of gamers.â
[Fade out]
[Fade into images of relation to the YouTube V. Capcom lawsuit. New music begins until next fade out.]
GEORGE
On the reasons for the introductions of Content ID onto YouTube was the 2007 YouTube vs. Viacom lawsuit. Viacom wanted to hold YouTube responsible for allowing users to upload copyrighted material to their website. The lawsuit was recently settled in 2015 with no money exchanging hands and the rulings falling in favor of YouTube.
Itâs pretty clear that YouTube will fight to protect themselves, but not their content creators.
[Transition into the article of the 2015 statement]
[Highlight and pan of the image and adding an image of Pewds]
GEORGE
In 2015, YouTube issued another statement, in which they announced they would put up to $1 million dollars helping channels facing false claim issues. Now, you might say that this is evidence showcasing that the website is willing to defend their creators against false claims. However, YouTube made it clear that this would only apply to big name channels, think PewDiePie, and only apply to those situated in the U.S, leaving smaller channels to fend for themselves.
The one thing that may come from these cases, if they are brought up by YouTube, will be the precedents established by them. These can be used to help defend the other channels facing similar issues.
[Fade out]
[Fade into video capture of the YouTube video feed for the Content ID issue and new music beings until the outro.]
Until something is established to defend creators, they can only fight back against these claims as best they can. However, not all their battles can be won by themselves. Many channels have been completely taken down and thankfully, their fan bases and the YouTube community are being active and vocal in order to help their favorite channels.
[Transition into video capture of the comments section of #WTFU, Twitter feed as well.]
But you have to remember, these are channels with a huge following who are willing to help. Smaller channels or those who just starting up will have virtually no defense. Especially against the powerful corporations who file these copyright claims.
[Transition back to the video capture of the videos and focus on #WTFU]
Just recently, the Nostalgia Critic uploaded a video regarding the fair use issue on YouTube, in it he created, #WTFU. Many other channels have been using that hashtag to be vocal about the struggles they are going through.
As for some reason, the system has been issuing strikes much more frequently as of late. Which has led to content creators and the community are doing as much as they can to fight against the Content ID system and the website that has turned its back against them.
Sooner or later, another website will come along, one that actively defends its user base and YouTube will simply be forgotten.
[Fade out]
[Music begins and image contact info is placed, subscribe button?]
GEORGE
Insert outro here
[Fade to black]
To: Professor Ellis
From: Christopher Navarrete
Date: 3/24/2016
Re: Project 4, Details
[Play intro music and fade in title of video behind a black background]
[Fade out]
[Fade in gameplay of NES game muted with outside music]
CHRISTOPHER
The creation of the Nintendo Entertainment System spawned the belief that video games were toys targeted towards children. However as the video game industry grew, so did its audience. Games were not only being marketed to young children, but young adults. As a result, extremely violent video games such as Mortal Kombat and Grand Theft Auto were created. Both video games were infamous for the controversy they generated, particularly Mortal Kombat as it was one of the first video games to have sparked the debate of video games causing children to commit violent acts.
[Fade out]
[Fade in gameplay of Mortal Kombat that is on mute while playing outside music. Have video unmuted when discussing fatalities and show a fatality on screen]
CHRISTOPHER
Mortal Kombat, a fighting game inspired by the rated R action film Bloodsport, was placed in arcades in 1992. However what attracted audiences was not itâs gameplay, but its blood and gore. Mortal Kombat featured secret finishing moves called fatalities that gave players the ability to decapitate and burn opponents alive among others. Because most arcades contain no age restrictions, parents, politicians, and the media reacted negatively to this as they believed children would emulate Mortal Kombatâs violence after playing.
[Continue showing Mortal Kombat gameplay]
[Continue showing Mortal Kombat gameplay]
CHRISTOPHER
According to BBC News, This backlash led to a court case in 1993 where Former Chief of staff Joe Lieberman vowed to have a rating system for video games to be created. Lieberman was successful as The Entertainment Software Rating Board (ESRB) was introduced within five months; its first act was to give Mortal Kombat an M rating, making it illegal for those who are underage to purchase the game.
[Fade out Mortal Kombat gameplay]
[Fade in GTA San Andreas gameplay muted with outside music]
CHRISTOPHER
The ESRB would take action once again against Rockstarâs Grand Theft Auto San Andreas (GTASA) for its controversial hot coffee mod in 2005. Originally programmed to be locked away, âhot coffeeâ was a scene that featured two characters having intercourse. Despite being made inaccessible, it was discovered and programmed back into all versions of the game by modders. The ESRB recalled all versions of GTASA after it was found and changed its rating from M for mature to A for adults.
[Fade out]
[Fade in gameplay of other GTA game muted with outside music]
CHRISTOPHER
Despite this, GTASA, or rather all GTA video games, were more notorious for having the ability to murder innocent civilians and police officers while being depicted as a criminal. According to Doug Gross of CNN, GTA quote inherited the mantle of violent game poster child from âMortal Kombatâ unquote due to it being more realistic in its violence and setting. Multiple court cases soon followed the games releases, however the first recorded case was in 2003 where Rockstar was sued by the family of two victims who were shot. They believed GTA was the main reason as to why their loved ones were murdered in the first place.
[Continue showing gameplay]
[Continue showing gameplay and switch to Mortal Kombat at certain points]
CHRISTOPHER
GTA and Mortal Kombat would cause researchers to study the effects violent video games have on children who play it. A report from the American Psychological Association (APA) examined 150 different studies in 2015 and concluded that video games may lead to increased aggression, but not to the point of committing crimes. As reported by Michael Casey of CBS News, â[s]cientists have investigated the use of violent video games for more than two decades but to date, there is very limited research addressing whether violent video games cause people to commit acts of criminal violence.â
[Fade out]
[Show pictures with Ken Burns effect with music]
CHRISTOPHER
In a more recent study from 1991 that addresses the omissions Casey points out, it found that video games may lead to depression and conduct disorder. More than 4,000 adolescents over the course of their lives participated, among those, approximately 1,800 were effected. However the study states that this was mainly found in children who played shoot-em-ups, namely Doom.
[Continue showing pictures with Ken Burnsâ effect]
[Continue showing pictures with Ken Burnsâ effect]
CHRISTOPHER
Although the risk of acquiring depression and conduct disorder is low, there are many other factors that may increase or decrease the chance of it occurring. Despite the fact that violent video games still receive negative criticisms for their violence, the industry continues to be successful in spite of the accusations.
[Fade out]
[Fade in gameplay of Mortal Kombat muted with outside music]
Thank you for tuning in todayâs episode of Culture Shock Gaming titled Video Games Struggle on Violence. Look out for the next episode of Culture Shock Gaming where weâll be going in depth about the controversial method of paying for video game content, microtranscations. We hope you enjoyed our video, see you next time
[Fade out]
To: Professor Ellis
From: Rownak Choudhury
Date: 3/29/2016
Re: Project 4, Details
[Fade in]
ROWNAK
Hello! Welcome to the first of the series videos of Computer Usage for Working Professionals.
[Cut to an image of the video series name and episode title]
[Fade in introduction background music]
[Pause for two seconds]
[Cut back to the video shot of my upper body]
ROWNAK
There is an increasing need for knowledge and skills in using computing technology in todayâs work force. According to an article written by Cathy Hopkins in Technique magazine, trainers of software packages from different companies approximated that fifty percent of their targeted group did not have adequate skills in learning to utilize their software.
[Fade out of introduction music]
[Fade out of scene]
[Fade into a brief clip of interview with a pedestrian]
[Fade out]
[Fade in]
ROWNAK
This video will serve as an introduction to the purpose for the entire series.
[Pause for one second]
ROWNAK
Whether you are a manager at a retail store who has to keep track of shipments every Friday morning or working as a receptionist who has to keep track of schedules on a Windows calendar, it is important to have an intermediate working-knowledge of computers.
[Fade out]
[Fade in upbeat encouraging background music]
[Insert a brief clip of interview with a pedestrian]
[Fade in]
ROWNAK
As discussed in Filippucci and Paceiâs article in Statistica, computer skills are directly related to gender, education level, and occupation. Intermediate knowledge when it comes to computer skills can therefore seem like an ambiguous term to some. Yes, it can be concluded that computer skills are in connection to most occupations.
[Fade out of upbeat encouraging background music]
But more and more occupations are also increasing the standards for being âtechnically-savvyâ in their job responsibilities.
Therefore, the base for having intermediate knowledge of computers in this video series will deal with gaining a fair amount of ease in using Microsoft Word, search engines on the WorldWideWeb, and being able to communicate via arguably the most popular email system currently; Gmail.
[Fade out]
[Insert a brief clip of interview with a pedestrian]
[Fade in]
ROWNAK
Whichever field a person may be working in todayâs world is not excluded from the integration of computers. A Fitness Trainer has to be knowledgeable of the different computerized machinery in their gym. An insurance agent and car dealer has to know how to input the data they received from their clients into their companyâs software system.
According to Paino and Renzulli, even students attending school are rewarded higher achievements by teachers for demonstrating good computer skills.
[Pause for two seconds]
ROWNAK
It is no wonder anymore that regardless of which profession you are working in, your boss will regard you with higher admiration for demonstrating good computer-using skills.
[Fade out]
[Insert a brief clip of interview with a pedestrian]
[Fade in]
ROWNAK
With less limitations on where you can physically go in todayâs world, countries are populated with people of many different cultural backgrounds and experiences.
A lot of the times people look at that as a barrier which immigrants have to overcome when coming from poorer countries into more affluent countries. Culture shock, especially when it comes to technology, can be a major dilemma in many peopleâs lives in the West.
[Pause for two seconds]
ROWNAK
The differences in culture can actually be treated as an advantage in the different ways that a person can approach this newness. We will discuss this in detail as we get further into the series.
[Pause for two seconds]
ROWNAK
There are many roads one can take in gaining sufficient computer skills. Especially if you are living in a metropolitan area, it is all-the-more easy for you to find a free class that will teach you about Microsoft Office and the Internet with Google and Gmail.
[Fade out]
[Insert a brief clip of interview with a pedestrian]
[Fade in]
ROWNAK
If those are not available to you, you can always try to learn on your own. Systems today are interactive enough to help you along the way of trying to understand them. Microsoft Office, Google, and Gmail each have an interactive system which help you to find answers to specific questions on how to use them.
[Fade out]
[Insert a brief clip of interview with a pedestrian]
[Fade in]
ROWNAK
Understanding one system of technology is a gateway into understanding many more. Microsoft Word is only one of many word processing programs that can be used for writing on a computer. Similarly, Google is one of several different search engines, and Gmail is one of many free email providers. As you learn about one system, you will gain the confidence and background knowledge of working another. You simply have to try.
[Fade in closing background music]
ROWNAK
[Use excited tone]
Check out my channel next week for some useful material that you can utilize in your workplace. Until then, I bid you goodbye and wish you all the best in this endeavor!