For today’s beginning of class writing assignment, you will be writing a memo to a superior who has asked you to find and cite three sources that mention a particular keyword. These citations provide the reader with the selected keyword in context, or how it is used in the sentences that you find during the exercise.
First, you get to pick the topic/keyword from the article that you brought into class. Scan your article for that keyword and find a sentence or sentences that use the keyword that you select. Type this quote into a new memo that follows this format:
TO: David Robinson
FROM: YOUR NAME
DATE: 2/27/2019
SUBJECT: Keyword in Context: YOUR SELECTED KEYWORD
As requested, I am sending you the three quotes below that provide some context for the keyword, YOUR SELECTED KEYWORD. The first comes from an article that I read, which is about PROVIDE A ONE PHRASE SUMMARY OF THE ARTICLE THAT YOU READ FOR TODAY’S CLASS. The second and third were articles that I found with a LexisNexis database search.
“TYPE IN THE KEYWORD CONTEXT QUOTE FROM YOUR ARTICLE” (Author, year, p. page number).
Author, A. A. (Year). Title of article. Title of Periodical, volume number(issue number), pages.
This second article is about TYPE IN A BRIEF PHRASE DESCRIBING THE GIST OF THE ARTICLE–YOU NEED NOT READ THE WHOLE THING, USE THE TITLE AND FIRST PARAGRAPH FOR CLUES.
“TYPE IN THE KEYWORD CONTEXT QUOTE FROM YOUR ARTICLE” (Author, year, p. page number).
Author, A. A. (Year). Title of article. Title of Periodical, volume number(issue number), pages.
Finally, the third article is about TYPE IN A BRIEF PHRASE DESCRIBING THE GIST OF THE ARTICLE.
“TYPE IN THE KEYWORD CONTEXT QUOTE FROM YOUR ARTICLE” (Author, year, p. page number).
Author, A. A. (Year). Title of article. Title of Periodical, volume number(issue number), pages.
To locate your second and third quotes, use the LexisNexis database to search for your keyword. Find articles that have a byline (identified author) and that are locally relevant (preferably US sources instead of those published in other countries).
TO: David Robinson
FROM: Jason Ellis
DATE: 2/27/2019
SUBJECT: Keyword in Context: Blockchain
As requested, I am sending you the three quotes below that provide some context for the keyword, blockchain. The first comes from an article that I read, which is about the history of women in computer programming. The second and third were articles that I found were with a LexisNexis database search.
“Dinesh says ‘there’s absolutely a difference in confidence levels’ between the male and female newcomers. The Stanford curriculum is so intense that even the relative veterans like her are scrambling: When we spoke recently, she had just spent ”three all-nighters in a row’ on a single project, for which students had to engineer a ‘print’ command from scratch. At 18, she has few illusions about the road ahead. When she went to a blockchain conference, it was a sea of ‘middle-aged white and Asian men,” she says. ‘I’m never going to one again,’ she adds with a laugh.’” (Thompson, 2019, MM38).
Thompson, C. (2019, Feb. 17). The secret history of women in coding. The New York Times, MM38.
This second article is op-ed criticizing the adoption of blockchain technology.
“Blockchain, the ingenious database technology best known for underpinning the faddish digital currency Bitcoin, is reviving the utopian fantasies of the early internet era” (Reyerson, 2019, p. BR15).
Reyerson, J. (2019, Feb. 17). Ivory tower / is blockchain overhyped?. The New York Times, BR15.
Finally, the third article is about JPMorgan investing in blockchain technology for finance.
“On Thursday, JPMorgan became the first major United States bank to introduce its own digital token for real-world use, the latest step in Wall Street’s evolving approach to the blockchain technology that underpins cryptocurrencies like Bitcoin and Ether” (de la Merced and Popper, 2019, p. B3).
de la Merced, M. & Popper, N. (2019, Feb. 15). Embracing blockchain, a giant of Wall Street bets on cryptocurrency. The New York Times, B3.
TO: David Robinson
FROM: Eugenia Pierre
DATE: 2/27/2019
SUBJECT: Keyword in Context: Confidence
As requested, I am sending you the three quotes below that provide some context for the keyword, confidence. The first comes from an article that I read, which is about rebuilding your customer’s confidence your business or team. The second and third were articles that I found with a LexisNexis database search.
“As you know, gaining your customer’s confidence can take years. It takes hard work; exceeding their expectations, being there when they need you, and going above and beyond.” John Marshall, 2019, p. 12.
Marshall, J. (2019, Jan.) Don’t do what you say you’re going to do.
Don’t follow through. Miss a deadline. Show up late. Don’t call back when you promised. The list can go on and on. All of these are examples of how many people – and many companies – destroy a customer’s confidence, thereby destroying the customer’s loyalty. How to rebuild your customer’s confidence, Journal of Dental Technology, 12.
This second article is about how a bank almost lost 2 of their customers because they lost some confidence from the bank.
“How many positive interactions will we need to have to forget this debacle and have our confidence in the bank’s customer service restored to normal? …Lose the Customer’s Confidence and You Lose the Customer…” (Hyken, 2019, n.p.)
Hyken, S. (2017). Lose the Customer’s Confidence and You Lose the Customer, Shep Hyken’s customer service blog
volume number (issue number), Retrieved from https://hyken.com/customer-confidence/lose-customers-confidence-lose-customer/.
Finally, the third article is about keeping and boosting customer’s confidence to a high level by being consistent and predictable.
“Don’t do what you say you’re going to do.
Don’t follow through. Miss a deadline. Show up late. Don’t call back when you promised. The list can go on and on. All of these are examples of how many people – and many companies – destroy a customer’s confidence, thereby destroying the customer’s loyalty. (Hyken 2014, n.p.)
Hyken, S. (2014). Consistent and Predictable Experience Creates Customer Confidence. Shep Hyken customer’s service blog.
Volume number (issue number), Retrieved from http://www.hyken.com/customer-loyalty/consistent-predictable-experience-creates-customer-confidence/Customer