In this chapter of, The Brain Rules, he speaks about attention. The thing he said that caught my attention the most was that in a lecture after 10 minutes of listening, the average student will get bored and just think about something else. In my experience, this is extremely true. I lost interest in several classes where teachers just keep talking without interacting with the students. Attention is a thing that one can lose easily, for example a writer knows that he has to grab the readers attention from the start, this will lead to the purchase of the writers book. Attention plays a big part in everyday lives.