Create dynamic poster design utilizing the typography as main design element
Be fast and loose do four layout studies
Think poster design principles
Simplicity, contrast, scale, color repetition, negative space symmetry asymmetry
Use layout file to start:
2427TypeChallenge_grid.Ind or PSD
You must include:
Text:
Brooklyn Historical Society
Waterfront
Visit
www.brooklynhistoricalsociety.org
The logo bhs-logo.png
Type Challenge 2
Class Exercises in Typography
.
1. Use two initials of your name create four 4Ă—4 inch compositions
Combine the letters in a dynamic way. Explore scale, contrast repetition, and rotation within the composition, do not stretch, or distort the original forms. Black and white.
Do three versions 12 total individual studies
2 Use InDesign, Illustrator PS create a document
 export it as jpg
“last name_Firstname_typeC2.jpg”
3. Save your work to class Openlab page named:
Firstname last name Type Challenge 2
tag it Type Challenge 2:  
insert jpg “last name_Firstname_typeC2.jpg”
4. If you prefer to sketch first you can do that.
Create poster design utilizing the typography only
Think poster design principles
Simplicity contrast, scale, color repetition, negative space symmetry asymmetry
Think Yale Architecture posters
Specs
You must upload before class ends
Size 7”x10”
BW no image:
You must include:
1. One large letter that is main design element.
Choose one letter: B, W, D,
2. Text to include: “Brooklyn Historical Society Dumbo“ “New Exhibit” Waterfront
3. Body Copy:
Waterfront will explore the interwoven stories of workers, artists, industries, activists, innovators, families, neighborhoods, and ecosystems to tell the global and local history of Brooklyn’s waterfront.
4. Upload to Openlab save your layout as a jpg. “last name first name_tc_2.jpg”
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
