Category: Response (Page 5 of 15)

In Hall’s essay media are defined “as important sites for the production, reproduction and transformation of ideologies”. As they are representation of the social world, I chose three brands that are slowing introducing a transformation of ideologies.

1. An appeal to history and a symbol of purity are seen as a guarantee of quality

 2. The second paradox is that KAB(Keep American Beautiful) is made up of leading beverage and packaging companies.

Kristine Danielsen commented that she never forgot the ad, respecting nature from a very young age and passing it on to her children and grandchildren.

Ads 3,4)     About “Equality in conditions”(Hall.pg.2)

Diapers are now the test, not the dads . Huggies uses the example of “funny fathers”—that is a campaign to incompetent male parents who seem to have no idea how to change a diaper or care for an infant in advertising—as an example of these traditional roles. A funny father is often contrasted with a loving, capable mother. Final ad is about Bonds: Motorcycle. An ad on TV

https://www.goodbeerhunting.com/blog/2021/9/21/chiefs-maidens-and-myth-making-a-history-of-american-indians-in-beer-advertising. (n.d

https://youtu.be/8Suu84khNGY

Bonds: Motorcycle. Best Ads on TV. (n.d.). Retrieved March 30, 2022, from https://www.bestadsontv.com/ad/31605/Bonds-Motorcycle

Watts, A. (2012, March 15). Huggies listened to dads – why it matters. The Good Men Project. Retrieved March 30, 2022, from https://goodmenproject.com/families/huggies-listened-to-dads-why-it-matters/

Image 1: The first ever Playboy magazine cover print, 1953

Source:

https://www.bonhams.com/auctions/15284/lot/1021/?category=list https://www.biography.com/news/marilyn-monroe-playboy-first-issue-didnt-pose

Image 2: Bretman Rock is the first openly gay male star to grace the cover of Playboy, appearing on the October 2021 digital cover.

Source: https://www.playboy.com/custom/bretman-rock-exclusive-playboy-digital-cover

Image 3 & 4: A Netflix series called ‘Bridgerton’ . Season 1&2. Source: https://instagram.com/bridgertonnetflix?utm_medium=copy_link

Images 5 & 6: Hot Topic’s past website homepage

Source: https://twitter.com/hottopic/status/579666356255219712 https://twitter.com/hottopic/status/1412411078273871880

I found an interesting ad for Toyota Camry 2017. They created different ads for the same car for different races: Black, Asian, White, and Hispanic.

When I think of how media extends humanity, the thing that springs to my mind is social media.  And social media springs to my mind quickly and forcefully when I think of answering this question, because social media has connected, and therefore amplified and extended humanity pretty drastically.  It is mind boggling to me that people in let’s say Tokyo can see what people in New York City post to their social media channels, and therefore sort of have surveillance on what those people are doing, from halfway across the world.  It’s easy to understand based on that example alone how ideas are so very rapidly spreading across the world now thanks to social media.  

And then when it comes to the hazards of technological progress on individuals and society, social media is also the first thing I think of.  And within that topic, the first thing I think of is online bullying.  Youth are the main victims of this phenomenon, and it’s such a problem because it affects young people’s self esteem, and therefore ability to contribute to society.

I don’t think the work of a designer is subordinate to the media they use to create, because I think the content of the work is what people really respond to.  For example, I don’t think people really focus on the fact that the Mona Lisa is a painting.  I think they focus on the mysteriousness of her expression and the mythology surrounding the artwork.  However, I do think some ideas work better in some forms of media more so than others.

I think form follows function is really powerful, and it’s interesting to me that Tschichold rejected anything outside of form follows function as ineffective.  A part of me loves that, but a bigger part of me loves highly decorative, less functional typography and design in general.  Tschichold seems to champion sober, highly functional, rather plain typography, but I must admit I love the other side of the coin.  Why can’t typography and other types of design be decorative and frivolous, with pleasure being the sort of ‘function’ of the design?

I find Gerstner’s programme for designing to be mathematical, clinical, and devoid of emotion.  I suppose it is one way of designing, and most definitely a unique one and probably a powerful and effective one I will admit.  However, for me, it defeats the purpose of design.  I try to design with emotion, and I express my personal point of view in my designs.  For me it is so much more enjoyable that way.

Muller-Brockmann’s design ethos is again, for me, far too mathematical, objective, and cold.  There is one element of his design ethos that I agree with, that is the technique of systemizing processes.  Systemizing is something I do in my design work and life in general, because I find it makes every process easier, since once I design the system, all I have to do is execute that system over and over again to get to my desired outcome.