Author: Rifatara

We may create a wonderful design when we design with an aim and include elements that increase efficiency. There are a few areas on which our three designers complied. After reading these texts I learned that designers express themselves by their work. 

Jan Tschichold believes that the design should be based on the differences between old typography and the new typefaces. His work is primarily in red and black colors. The goal of old typography was to be appealing and clear, yet Tschichold points out that new lettering was also simple and clear. Tschichold wanted to move away the dull symmetry of old typography and acknowledge the asymmetrical form of new typography. One aspect of asymmetry was its look, which he thought was visually more impressive than symmetry.

Karl Gerstner on the other hand was a designer who combined art and science in his work. He believes a good design requires combinations of different elements. He also stated there are a lot of alternatives to create a quality design. If one doesn’t work, go with a different idea.

According to Josef Muller-Brockmann, a designer’s works should be clear, understandable, usable and attractive to the audience. He suggests using a grid because it demonstrates a certain positive approach to the work. overall designers should be able to clearly articulate the message of their work.

McLuhan discusses how technology has become a sort of extension for humans. Even back then people thought about how machines would eventually replace people at work. It will influence people’s behavior or provide more opportunities. people will look at themselves from a different perspective. A person’s thoughts are no longer isolated from others, they are no longer alone. However, as we know everything has positive and negative sides. Besides all of the benefits of technology and media, it also has a lot of disadvantages. As it can be an extension to an individual by enabling more capabilities, it can also result in a reduction in particular jobs where machines seem more capable of replacing. I strongly agree with his theory about media and technology being extensions of our body. According to McLuhan we give up our senses in order to be the target of media and technology. Media and technology are entirely dependent on what consumers prefer and need. They create content, and we admit it without any inquiry. As a matter of fact, we are more open to manipulation and being influenced.

ThirdLove is a women’s undergarments company found by Heidi Zak and her husband David Spector in 2013. The brand is well known for promoting body positivity. Here’s an example of ThirdLove’s Facebook cover, which features an older woman and a younger woman wearing lingerie from the brand’s collection.

Coca-Cola’s aim was to show that even though people can come from different backgrounds, race or ethnicities, everyone has something in common. Coca-Cola has continued to develop campaigns that bring diverse people together through the power of a simple bottle of Coke.

Bumble is a dating app. It also allows searching for friends and business connections rather than just dates. In this video campaign, Bumble explains that the app sees a variety of Bumble users around NYC and the company wanted to celebrate them. To do this, the company sought out some of Bumble’s most interesting New Yorkers and brought them together to tell their stories.

Herbet Bayer’s article discusses the importance of typography for the Bauhaus in his article “On Typography” which shows balance and clarity between white paper and the ink. He discusses the artist’s transformation to technology and the use of typography as a tool for mass manufacturing. He also questions society’s value placed on typography.

Maholy-Nagy, the author of “Typophoto”, imagined a world in which all kinds of communication collided to make the most realistic form of communication. Typophoto is one of his works which is a combination of typography and photography capable of conveying better than each can individually.

I personally found Nagy’s “Typophoto” very interesting. It teaches us a different technique of art. Also inspires us to try things differently to become creative.

The authors in the readings appear to have different ideas on their futures, they all have creative objectives that start with graphic design. They believe that technology will have a major impact in the  future. The possibilities, according to these authors, are limitless. It causes people to spend time wondering what the future will bring. These authors have a similar perspective on life that works in their books but not in their thoughts. They have ideas that most others don’t; they look at circumstances and think about how they could be improved. When it comes to picturing the roles that technology will play in shaping the future, the authors believe that technology will be able to assist them in gaining even more benefits, making their job more memorable.

A language is a system of communication that contains a set of sounds and written symbols that people in a specific country or region use to communicate while speaking or writing. Language is the way of communication between two people, allowing them to exchange their thoughts, ideas, and feelings. Various languages are used by people who live in different places or belong to different communities as a form of communication. Language plays a huge role in design. As writers interact with their readers through words, designers connect with their audiences through visual language.  According to Saussure’s essays, language is the most complicated and universal system of all expressions. He states, the signifier and signified are purely psychological. The signifier is the object, word, image or action. The signified is the concept behind the object that is being represented. People are always trying to make sense of their surroundings, either consciously and subconsciously. Gestures, signs, objects and words are examples of symbols that allow individuals to interpret the world.