We may create a wonderful design when we design with an aim and include elements that increase efficiency. There are a few areas on which our three designers complied. After reading these texts I learned that designers express themselves by their work. 

Jan Tschichold believes that the design should be based on the differences between old typography and the new typefaces. His work is primarily in red and black colors. The goal of old typography was to be appealing and clear, yet Tschichold points out that new lettering was also simple and clear. Tschichold wanted to move away the dull symmetry of old typography and acknowledge the asymmetrical form of new typography. One aspect of asymmetry was its look, which he thought was visually more impressive than symmetry.

Karl Gerstner on the other hand was a designer who combined art and science in his work. He believes a good design requires combinations of different elements. He also stated there are a lot of alternatives to create a quality design. If one doesn’t work, go with a different idea.

According to Josef Muller-Brockmann, a designer’s works should be clear, understandable, usable and attractive to the audience. He suggests using a grid because it demonstrates a certain positive approach to the work. overall designers should be able to clearly articulate the message of their work.