Author: Billy
Assignment 7
The technologies humans have developed have improved our life in so many ways, this can go back to way back in history such as when agriculture started to be raised and factories ran with machines. Mcluhan believed that as well he mentioned light being used. It is an invention that helped our life during nighttime, thanks to Thomas Edison, but everything has two side effects, whether positive or negative.
Technology is being portrayed as an extension to our civilization, and extension is a very common word, like McLuhan mentioned in Understanding Media, he mentioned that clothes are extensions for our human body, book as an extension of the eye, wheel as an extension of wheel. We are indeed in a world where we need extension to make our life more advanced in different ways, and so are the negative such as ocean wastes and a lot many other environmental harms, or it could just be hard for people to find a job because they’re getting replaced by machines. Nonetheless technology definitely made our life better and every changes we get from them there is definitely a downside for it.
Assignment 6
After reading these articles I’ve come to a conclusion that designers are people who use design to express who they are and what they do, it is a method to to stand out from the crowd and everyone has their very unique style of art. On the other hand, a good designer designs things not just in whatever style he wants but also clarifies his intention of the objectives and makes people understand easily.
Tschichold believed that a design shouldn’t always follow rules, thus why he wrote this article “the new typography.” In the traditional old typography the arrangement of every unit has its own place to be placed on a certain axis, sacrificing additional imagination, work and creativity.
Gerstner stated that creative decisions are made by feeling but with intellectual criteria, and he came up with the morphological box of the typogram to run designs like a program, Gerstner in today’s world will be known as a programmer who wrote this morphological box program that runs elements of designs in a grid. It is a system that goes through components, typeface, colors, and decides which would go with each other the best.
Brockmann also believes that using a grid can demonstrate how much a design cares about his work, like Gerstner, Brockmann used a grid to clarify the laws of universal validity. Brockmann thinks that following the system of design is a way to express how professional one is, and also to demonstrate one’s intelligence in mathematical thinking and the quality of the work.
After reading these articles, it demonstrates how competitive the industry is for example Walter Gropius’ “The Theory and Organization of the Bauhaus” mentioned “Since the academy trained a myriad of minor talents in drawing and painting, of whom scarcely one in a thousand became a genuine architect or painter” this provides how hard it is became the chosen one for the academy everyone else fades away with shattered dreams. Bauhaus focuses on architect with futurist that means one needs to have the creativity of designing and with the knowledge of physic and math to make their work doable.
From the word Typophoto we can already tell it is a method of communication that combines with typography and photography by Maholy Nagy, the advantage of typophoto is it is a straightforward way to send messages to the audience, usually with photography everyone will have different views and different opinions on a subject and with typography alone it is hard to picture it, there comes typophoto that combines both of them to enhance the piece furthermore.
One’s penmanship can bring joys to audience, writing is one of the common ways to express their own feeling. In Ferdinand de Sausurre’s Course in General Linguistics and a collaboration between J. Abbot Miller and Ellen Lupton entitled Design Writing Research they both talked about how language can be a way to express different feelings in an artistic way, so as signs and symbols. The beauty of language is you can turn one’s writing into a symbol, and it is also used in all over the world, symbol existed way earlier than written language, which gave people the ability to express images through words.
A logo can be a perfect example of symbol it is a symbol to represent the company of what they do and who they are, so are family crests. If they don’t exist one must explain themselves to others about what their company is selling or who they are also would need more documents to prove who they are, but with a symbol people can easily tell. In history many countries used drawing, symbol to tell their descendants what happened in their time period, China used pictograph in oracle bone script to record history, it is a method to make the people in the future to remember who they are.
In the modern time, physical writing are used less compared to earlier days because internet exists, however, that doesn’t mean words aren’t important anymore. We create even more words or slangs throughout internet everyday, and symbols, words are evolving with our technology as well.
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