In Hall’s essay media are defined “as important sites for the production, reproduction and transformation of ideologies”. As they are representation of the social world, I chose three brands that are slowing introducing a transformation of ideologies.

Maybelline, L’oreal and Il Makiage (as I am aware) are slowly adapting to the new society’s standards promoting inclusiveness in  a long–lasting history of differentiating products according to gender. They are normalizing the idea of the use of concealer and makeup in general not only for women, but for any gender, race and skin tone.
https://www.celebexperts.com/snoop-dogg-remixes-with-dunkin-do I think Snoop Dogg was hired by Dunkin’ after his IG ad for Beyond Meat and his own beyond meat hot dog launch. In any case, the iconic Snoop Dogg is changing the heavy meat based soul food tradition (even though falls again in the stereotype of junk food makers targeting African American customers), introducing black veganism.
https://www.nyccare.nyc/campaign/ The Health Care NYC campaign might be too banal as example, but it really stood out in the subway stations and trains in the last few months just using beautiful illustrations. Health care for everybody.
https://www.youtube.com/watch?v=j-Q-zepduUw This is an example of inclusiveness (a pushed one) after facing the imagery and name stereotyping accusation by Ben’s Original, where multiculturality is promoted (and the ASL community is targeted).
https://www.youtube.com/watch?v=LQomXYnbqsM This is negative example, since I was born and earlier Mulino Bianco (barilla) keeps putting an happy family sitting altogether for breakfast in their ads and there is no multiculturality or any adaptation to the new societychanges. I am quite sure that the tradition of sitting altogether at the table in the early morning (everyday) is almost faded in Italy and also that there have been so many intercultural marriages that this ad doesn’t represent anymore the country where it is showed.