I read McLuhan’s influential 1964 book Understanding Media: The Extensions of Man which I learned engaging with media basically is a form of extending ourselves because it involves our personal energy also “configure the awareness and experience of each one of us may be perceived in another connection” said psychologist C. G. Jung. Technology may also bring hazards to individuals because of the lack of control everyone has over it. Everything has its pros and cons, technology does offer electric speed along with new information and new patterns of information. 

Media has shaped history, however that also came with industrial technology and its political consequences. People have spiritual and cultural reservations towards technology, The effects of technology isnt affected by opinions and concepts, it alters perception. So artists that understand and are serious are usually the only people able to encounter technology with impunity, because they are an expert so hey understand the importance of changes within perception. 

The new media and technologies, we amplify and extend ourselves involve a  huge collective surgery carried out on the social body with complete disregard for antiseptics. If the operations are needed, the inevitability of infecting the whole system during the operation has to be considered. New technology is like a new operation on society The area of impact and incesion is numb.