Reading all three articles mentioned some interesting points that I agree with. In the article The New Typography, “Every part of a text relates to every other part by a definite, logical relationship of emphasis and value, predetermined by content. It is up to the typographer to express this relationship clearly and visibly through type sizes and weight, arrangement of lines, use of color, photography, etc. The
typographer must take the greatest care to study how his work is read and
ought to be read.” Typographers select fonts that speak clearly for the visuals. Not only do the typographers just select a font but play with its weight, height, color, arranging with lines and etc. This is a great skill for designers who struggle with typography.

In Designing Programmes, “To describe the problem is part of the solution. This implies: not to make creative decisions as prompted by feeling but by intellectual criteria. The more exact and complete these criteria are, the more creative the
work becomes. The creative process is to be reduced to an act of selection.” When designing, we’re solving a problem and during the process is part of the solution. We have to put our ego to the side and look at the facts of how people interact if there’s a bright color, big text, dim images and etc. This will lead to more creativity and decrease so many selections. Another great skill for designers to do is ask yourself, “What if I use this color, image, font, or this composition?” And, do more research on how people interact with designs that screams or that just whisper.

There isn’t a right way to design but what designers need to do is research. You have to get out of your comfort zone because you will find designs that will spark your creativity. You can research before, during, or after you designed. But remember this, “never settle on what you designed yesterday.”