Topic: Voice

Goals: Explore typographic voice

Objectives: Give an identity to your composition

 

Homework

1. 1. Revise

 

 

1. Revise

• • • 3 compositions total
      Revise your two compositions and create a third
    • Consider the comments made during the critique.
      Revise all both compositions to improve your layouts
    • Use the typeface that your designer uses.

Review

Work in this order:

1. 1. 1. 1. 1. choose a focal point based on proportion
               Position your top hierarchal element in that area to emphasizes proportion
               • see example below
            2. group text into several units
               Position the units to align with the main element and with each other
            3. use only 3 levels of hierarchy
               Exaggerate hierarchy

            4. Post both on one frame in Miro

Criteria:

1. 1. 1. 1. • Make your proportion system clear
            • Make sure nothing, text or white space, is centered
              check that you do not have the same space above and below
            • Asymmetrical compositions
            • Make the grid structure obvious with the position of your elements
            • To define the grid, the edges of the type column, not the text box, must touch the grid line
            • Mass your white space
              make sure you have a large group of white space
            • Keep your white space towards the top or the left side of the page
            • Your poster must be purely typographic:
              No colors, shapes, and lines
            • Asymmetrical composition
              Align text to the grid, not the edge of the page
              5 column grid, no margins
            • A viewer should be able to easily understand your text

Example for placement:

proportion: golden ratio vs rule of thirds

 

 

 

 

 

 

below: placement for emphasis 

 

 

 

 

 

 

examples

 

 

 

 

Miro: