Topic: Graphic images

Goals: Communicate through form

Objectives: Visual representation

1 icon
2. letterform

1 icon

Combine type and image to create an icon

Goal: Create a more complex figure/ground study.

Objective: Introduce the concepts of context and hierarchy to figure ground studies.

Process

1.Create graphic sketches of your object from 4 different angles

•Draw your own, or work with an existing icon or symbol.
•For image reference, look at icons in The Noun Project for ideas.
  https://the-nounproject.com

methods (these will differ depending on your object)

• scan (to reveal very precise detail through enlargement)
• photography (for precise angles and proportion)
• explore different angles
(front and side; top, front and side view)
• explore different lighting conditions
(artificial, natural light, daylight)
• use reference (investigate existing icons and symbols)

example:   

2. Use tracing paper to subtract your image sketch from your letter.

With thick marker on tracing paper, subtract your sketched icon from your black letter

Use 3 layers of tracing paper

bottom layer: letter
middle layer: object
top layer: sketch letter without the object

process of sketching with 3 layers of tracing paper:

If your letter is black, your image must be white
•Use thick marker to work with shapes, not lines.
•Focus: figure/ground and asymmetry

3. Try different fonts

free test fonts: https://klim.co.nz/test-fonts/

4. Create 20 different sketches of letter/object combinations.

don’t

5. Watch: Use negative space in logo design; https://www.youtube.com/watch?v=wzvJWWLTuEM

 2. letterform

1. 1. Finalize 1 letterform
   2. Outline your image
   3. Print, and bring to class