In Design and Typography, A LIGATURE is the combining—tying together—of two letterforms, usually to save space or to solve a design problem.
However, the ligature has also evolved to create logos and brand identification visuals. It’s important to learn the significance of the letter and the letterform to create literal and abstract graphic elements.
Students in this program who are not heritage speakers have the most freedom with this project since they are not wedded to the meaning of the letters; they look at the shape of the letterform itself.
If you had to use the letter—any letter—as a building block, how would you use it?
By Wednesday,
Create 100
100
Ligatures–two letterforms–on tracing paper from the type book I gave you.
You can mix:
upper and lower case
letters and numbers
BUT NOT
fonts.
Author: Anita Giraldo
Hi, I'm Professor Anita Giraldo. I teach and write courses in design, photography, design theory and creative project management in the Communication Design department at the New York City College of Technology.
At City Tech, my signature project is the design, furnishing and implementation of The Pearl media study center, a $5M capital project funded by the New York State Department of Education and coordinated by the New York State City University of New York.
Before coming to City Tech, I have worked as an installation artist, designer and fine art print maker. My work has been and continues to be exhibited nationally and internationally and has received funding on the city, state, national, international private level through grants, fellowships purchase princess and residencies.
Before that I was the sole proprietor of my own commercial photography studio where I executed numerous national advertising campaigns for fashion and still life clients and consumer catalogs.
Throughout the graphic arts industry I have been manufacturing director for international art magazines and production managed consumer magazines such as "Time Out New York,Art + Auction, Saveur and many others.
All of these experiences began shortly after I finished art school with my first job as an illustrated book designer in the Studio Book division at Viking Press/Penguin Books.
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