Conventions
Points to teach:
• Define thumbnails
• What does a text wrap do? What are different ways to use this feature?
• Define the term folio
• Define the term bleed
• Why is it bad to use all caps in a paragraph such as a kicker or body copy?
• Show us and define magazine’s anatomy:
– header – kicker – folio – subhead – running head – credit/byline – pull quote – caption
• Define additional terms:
– infographics – spread (facing pages) – table of contents
• What is visual hierarchy, how does it help the designer and the audience?
• List the strategies used to establish visual hierarchy as noted in our lecture, quickly define them
• Explain the Quality of Typography rules regarding: 1) widows, 2) orphans and 3) hyphen errors
Thumbnails: used to plan and design the layout
Text wrap: text that wraps around an object or shape. Can wrap around specific shapes of objects, including invisible ones. Can customize the shape around the object.
Folio: Area below the margins, where the page numbers and sometimes titles are located.
Bleed: When photos or text extend past the printable/viewable margin area.
WHY? It makes it difficult to read and overpowers the rest of the page. If anything needs to be fully capitalized, it should only be the title.
Define – Infographics, visual representations of information, in forms of graphs, charts, interactive lists, so on.
Spread(facing pages), The layout of a magazine, book, page etc. Facing pages are pages that will ultimately face each other when printed/closed.
Table of Contents – The page(s) where you’ll be directed to the content of the book.
Visual Hierarchy: Arrangement of content, designed to catch and guide the viewers attention.
Strategies used to establish visual hierarchy –
Using color(psychological use of colors to convey messages to the viewer),
typeface(fonts, different families give off a different mood/theme when looked at. Some typefaces are better for titles or bulk reading),
letter size(Importance/relevance of information),
variation(the way text is displayed. EX. Width, Weight, Posture, Stress, Contrast, Serif or Sans Serif),
orientation(Readability of the text, location on the page)
Quality of Typography Rules:
No Widows, No Orphans, and Fixing Hyphen errors. These tend to break up the legibility of the text and distract the reader from the content. Also shows a lack of attention to detail.
Natalya, Julie, Andreana, Cheng, Shari