Conventions

Points to teach:

• Define thumbnails

• What does a text wrap do? What are different ways to use this feature?

• Define the term folio

• Define the term bleed

• Why is it bad to use all caps in a paragraph such as a kicker or body copy?

• Show us and define magazine’s anatomy:

– header – kicker – folio – subhead – running head – credit/byline – pull quote – caption 

• Define additional terms:

– infographics – spread (facing pages) – table of contents

• What is visual hierarchy, how does it help the designer and the audience?

• List the strategies used to establish visual hierarchy as noted in our lecture, quickly define them

• Explain the Quality of Typography rules regarding: 1) widows, 2) orphans and 3) hyphen errors

History and Standards

Points to teach:

• Explain the difference between typeface and font

• What are the Five Families of Type? Show a visual / List them in chronological order

• What is serif versus san serif?

• List examples of serif typefaces / List examples san serif typefaces

• What were specific traits of the Phoenician alphabet?

• What were specific traits of the Roman alphabet?

• What are the four types of alignment?

• What is a style sheet?

• What is a drop cap, where is it used, what does it look like?

• List the Principles of Design as mentioned in lectures, quickly define them

Typography Basics

Points to teach:

• What is the baseline, meanline and capline (also, show where they are)?

• What is a descender / ascender?

• What does an x-height refer to (how is it measured)?

• Define kerning compared to tracking

• Define leading

• Compare how these units measure up to each other: points, picas, inches 

• In the phrase: Helvetica 12/14, what does 12/14 mean? What does is stand for?

 • What is a grid, what are the benefits of utilizing a grid?

• What is a gutter compared to a margin?

• List the 6 Variations of Type from our lectures and Type Book, quickly define them

Figure-Ground

Anything by Noma Bar

Symmetry: Continuity

Stephen McMennamy

Similarity

Chicago Flag

Common Fate

Murmurations

Element of Connectedness

Shantell Martin